With the new features announced at Facebook’s annual developer conference earlier this month, it is clear that Facebook is becoming much more business-friendly.

Long recognized for its reach and success in keeping people connected with friends and family, this social media behemoth has woken up to the opportunities that come from connecting businesses to their target markets and is taking steps to elevate the experience for everyone, including law firms.

Your law firm’s presence on Facebook all starts with your business page and there are some features I’ll bet you’ve overlooked that can help you improve your traffic, build your brand and generate more leads as well.

This infographic from Cafe Quill provides 13 tips for creating a successful Facebook business page:

Guidelines for Law Firms on Using Facebook for Business Development

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Leveraging the Power of Social MediaFREE Webinar: Leveraging the Power of Social Media

For solos and small firms, the goal of social media is lead generation and business development, pure and simple. How you get there is by building targeted relationships, providing solid content, and consistently adding value. Attorneys we have worked with at The Rainmaker Institute regularly receive 100-250 new leads every month just from efforts online and via social media.

Learn about the social media networks that will work best for your firm and how to leverage them to get more leads by watching my latest free webinar – Leveraging the Power of Social Media.

During this free one-hour webinar, you will learn:

  • 3 low cost marketing tools for maximizing your results from social media
  • The 3 biggest mistakes lawyers make with social media and how to avoid them
  • Top 10 steps to jumpstart your referrals on LinkedIn
  • Using Facebook to connect with potential clients and referral sources
  • How to get qualified leads on Facebook for 90% less than on Google PPC
  • How to use content marketing to position yourself as an industry thought leader
  • Insider secrets to getting more leads from your blog

If you want to discover real-world strategies that work for attorneys when it comes to generating and converting leads using social networks, learn how by watching this free webinar.

Register online now for immediate access to this free one-hour webinar.