This is Small Business Week and I’m going to share with you some inspiring talks by business visionaries in this week’s blog posts.

The first is one of the most famous commencement speeches ever given — the 2005 Stanford commencement address by Steve Jobs. One of my favorite lessons from Jobs’ talk is “Don’t be trapped by dogma — which is living with the results of other people’s thinking.”

The most successful lawyers I know have followed the less-traveled road to success. They have freed themselves from conventional thinking within the legal profession. They have marketed when others have not. They were among the first to adopt alternative fee structures while others lost clients to the hidebound billable hour. They have recruited Superstars for their firms while others were happy just to fill office chairs.

Our success in helping more than 18,000 lawyers grow their firms has always been rooted in contrarian thinking.   When firms have believed that the best path to fill their coffers was to be everything to everyone, we have demonstrated the profitable power of specialization. When firms have clung to traditional advertising, we have shown lawyers that the road to better ROI lies in isolating a target market and reaching out to them one-on-one for a more engaging experience. When the legal professional scoffed at Internet marketing and social media, we proved how having a strong online presence led to more leads.

Steve Jobs was a contrarian his whole life. Listen to Jobs speak about seeing opportunities in setbacks — even his own death, which was much closer than he knew at that time:

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Small Business Week Rainmaker Giveaway: Top 10 Law Firm Marketing Strategies for 2016Small Business Week Rainmaker Giveaway: Top 10 Law Firm Marketing Strategies for 2016

Are you ready to take your law firm to the next level? Are you ready to move from a job to a practice and a practice to a business? Do you want to build a law firm that not only provides for your family and your future, but also generates more revenues while giving you more time off?

As the saying goes, if you always do what you’ve always done, you’ll always get what you’ve always got.

As you plan for your future, I would like to personally invite you to invest 60 minutes of your time to work “on your business, instead of just working in your business” (a la Michael Gerber).

Learn about the Top 10 Law Firm Marketing Strategies for 2016, including:

  • 3 critical areas you need to focus on to make this your best year ever
  • The 4 stages of law firm growth…and what you need to do to go to the next level
  • 5 key components of a Marketing Action Plan (MAP)
  • The 2 biggest reasons why you’re not getting more referrals…and how to change that
  • How to significantly increase your revenues without spending more money on marketing

FREE BONUS: When you sign up for this webinar you will also be given free access to a 10-page, comprehensive Marketing Action Plan you and your team can use to create your 2016 plan!

Sign up now to access this free one-hour webinar on the Top 10 Law Firm Marketing Strategies for 2016.