Are you gritty? Your personal success — and that of your law firm — depends on it.

Dr. Angela Lee Duckworth gave a TED Talk in 2013 about grit as the key to success. As she defines it, grit is “passion and perseverance for very long-term goals. Grit is having stamina. Grit is sticking with your future, day in, day out, not just for the week, not just for the month, but for years, and working really hard to make that future a reality.”

Duckworth, a psychologist and MacArthur Foundation Genius Award winner, has been studying grit and its importance in achieving success for more than a decade. She has researched grit extensively, studying it primarily in schools and universities. And what she has discovered is this: a person’s success is not predetermined by talent, IQ, or looks. It is determined by grit.

And one of the most important parts of having grit is enduring failure. No one likes to fail, yet we will all experience failure, both in our personal and professional lives.

Standing firm against failure makes you gritty.

Wading through hundreds of “no’s” to get to a few “yes’s” makes you gritty.

Belief in yourself above all evidence to the contrary makes you gritty.

And all of these things are necessary to build a thriving legal practice.

Here is Dr. Duckworth’s TED Talk:

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Small Business Week Rainmaker Giveaway #2: The Top 10 Habits of Successful Rainmakers WebinarSmall Business Week Rainmaker Giveaway #2: The Top 10 Habits of Successful Rainmakers Webinar

Successful rainmakers have certain characteristics and habits in common which propel them to higher levels of success.

As Booker T. Washington famously said, “Success always leaves footprints!”

In this free webinar, we examine the characteristics of top Rainmaker attorneys—lawyers who consistently bring in the big files and the big clients—so you can learn from and adapt these qualities to your personal marketing approach.

We explore how these characteristics manifest themselves as key behaviors and specific actions that can propel your practice to higher heights. Understanding how to implement these proven, actionable steps on a consistent basis will distinguish you from your competitors and add to your top line revenues!

If you’re currently seeing lower revenues or struggling to land bigger and better clients on a consistent basis, then you absolutely cannot afford to miss this compelling webinar.

Join us and learn:

  • How to devise a dynamic and highly effective marketing action plan, and actually implement it!
  • The imperative of stepping up your communications with clients and contacts
  • Cost effective techniques for staying in touch with referral sources, clients, and contacts.
  • Techniques for leveraging social media marketing tools without being time intrusive.
  • The secret sauce to marketing success – it works every time!
  • Tips for turning contacts into contracts.

Sign up online now for free access to this one-hour webinar on The Top 10 Habits of Successful Rainmakers.