Having a polished LinkedIn profile is about to become more important now that Microsoft has announced its acquisition of the B2B social media giant.
That is because one of the initiatives Microsoft plans to undertake in order to put itself at the center of our business lives is to make LinkedIn profiles much more visible. That’s right, they plan to serve up your profile to people you have scheduled a meeting with, people who have a work project that requires legal expertise and even beyond the LinkedIn site to Microsoft users who may benefit from any content you’ve posted on LinkedIn.
Bottom line: your profile will be exposed to more people, both on LinkedIn and Microsoft. Will it stand up to this increased scrutiny?
The most important piece of real estate for lawyers on LinkedIn is your profile. You need to spend the necessary time to build and maintain it in order to stand out from all the other lawyers on LinkedIn and cultivate those important referral relationships.
Here are 23 tweaks you can make to your LinkedIn profile right now that will help you present a compelling presence online:
I hope you plan on joining me at the event of the year for California solo and small firm practitioners:The State Bar of California’s Solo & Small Firm Summit on June 16-18, 2016, at the Newport Beach Marriott Hotel & Spa in Newport Beach, California.
I will be delivering four keynote addresses during this conference that are sure to be of interest to attorneys wishing to hone their law firm marketing and development skills, including:
- Thursday, June 16, 11:30 a.m. — Building a 7-Figure Lifestyle Law Firm: Upscaling from a Job, to a Practice, to a Business
- Thursday, June 16, 5 p.m. — Top 10 Mistakes Lawyers Make That Kill Their Intake & Lead Conversion Rate…And How to Fix It!
- Friday, June 17, 8:30 a.m. — Leveraging the Power of Social Media (Part 1): Using Facebook and Content Marketing to Get More Leads
- Friday, June 17, 4 p.m. — Leveraging the Power of Social Media (Part 2): From LinkedIn to Lunch
You can still register online by visiting The State Bar of California’s Solo & Small Firm Summit home page or call 415-563-2508 for more information. Attendees can receive up to 10 hours of MCLE credit.