Is everyone who calls your law firm ready to hire you right away? If someone downloads a free report from your website, does that mean they are ready to commit to hiring you? Not likely. In fact, research shows that more than half of leads are not ready to buy at the time of first contact, which is why you need to nurture those leads along a specific path to becoming a client using email drip campaigns.
We have used drip campaigns for years for our clients for one simple reason: they work! Research shows that companies that are good at nurturing leads enjoy 50% more sales at a 33% lower cost than companies that put no effort into lead nurturing.
Since email is a one-to-one communication, it can be personalized for whatever stage your lead is in the buying cycle. It is much more effective than blast email campaigns that don’t take your prospect’s buying journey into account. In fact, personalized emails generate up to six times higher revenue than non-personalized (blast) emails.
This infographic from Eliv8 provides five different email drip campaign opportunities to help you increase your lead conversion rate: