When it comes to posting on social media, you first need to remember the 60/20/20 rule:
60% of your posts should be about something educational in nature or of interest to your followers.
20% should be trending or hot topics (e.g., celebrity divorce if you’re a divorce attorney or a new update on the law if you’re an immigration attorney, or commenting on a news story)
20% should be about promoting your law firm or a call to action.
The main goal for law firms when it comes to participating on social media sites is to spread your influence beyond the direct circle of people who already know you. This occurs when your posts are interesting enough to share.
Here are the five types of posts that get the most social media shares:
How-to: These types of posts are perfect for attorneys since they pose a problem, offer a solution and detail the steps in-between. For example, How to Create an Estate Plan for Your Blended Family or How to Document Your Car Accident.
Lists: Lists are very popular on social media because they’re easy to scan and, frankly, humans just seem to like lists! Examples: Top 5 Ways to Beat That DUI Rap or Top 10 Reasons You Need a Lawyer for Your Startup.
What: Many of these focus on a particular topic and sometimes make comparisons. Example: What Attorneys Used to Know About Social Media and What They Know Now or What the New Florida Spousal Support Law Means for Women.
Why: The why post gives people your reasoning for reaching a particular conclusion on a chosen topic. Examples: Why You Should Talk to a Real Estate Attorney Before You Buy or Sell Your House or Why You Need to Review Your Estate Plan Every 2-3 Years.
Video: Nothing works better than video to illustrate a point or legal concept, and to give people a feel for what it would be like to do business with you. Even videos that have nothing to do with your area of practice but just evoke a pleasant emotion are worthy of sharing on social media.
For solos and small firms, the goal of social media is lead generation and business development, pure and simple. How you get there is by building targeted relationships, providing solid content, and consistently adding value. Attorneys we have worked with at The Rainmaker Institute regularly receive 100-250 new leads every month just from efforts online and via social media.
Learn about the social media networks that will work best for your firm and how to leverage them to get more leads by watching my latest free webinar – Leveraging the Power of Social Media.
During this free one-hour webinar, you will learn:
- 3 low cost marketing tools for maximizing your results from social media
- The 3 biggest mistakes lawyers make with social media and how to avoid them
- Top 10 steps to jumpstart your referrals on LinkedIn
- Using Facebook to connect with potential clients and referral sources
- How to get qualified leads on Facebook for 90% less than on Google PPC
- How to use content marketing to position yourself as an industry thought leader
- Insider secrets to getting more leads from your blog
If you want to discover real-world strategies that work for attorneys when it comes to generating and converting leads using social networks, learn how by watching this free webinar.
Register online now for immediate access to this free one-hour webinar.