Thankfully for small law firms and solos, SEO best practices have evolved past backlinking and coding to strategies that you have more control over – content marketing and social media participation.

Good content and good SEO are no longer mutually exclusive entities; today, great content is the engine that drives SEO as far as Google is concerned, and since they are the 800-pound gorilla, anyone not complying is wasting their time. To be successful at the SEO game, you need to deliver a great experience and build a robust online presence.

This infographic from Digital Marketing Philippines aggregates all the latest industry thinking on SEO and what is important for law firm marketers to understand in order to build successful online properties. Follow these rules, and your lead generation and conversion efforts are sure to improve.

What You Need to Know About SEO in 2016

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Free Webinar Nov. 17: Social Media Marketing Do’s & Don’tsJoin Me Tomorrow for a Free Webinar on How to Use Social Media Effectively for Law Firm Marketing

On Thursday, Nov. 17, at 1 p.m. ET/10 a.m. PT, I will be hosting an information-packed webinar on how to ethically market your law firm on Facebook, LinkedIn, and your blog as well as successfully manage your online reputation.

The webinar entitled, Social Media Marketing Do’s and Don’ts and Managing Your Online Reputation, will be presented by Bennet Kelley, Esq., who has been named among the nation’s top Internet lawyers by several publications. As founder of the Internet Law Center, Bennet specializes in Internet law and helping clients who have had their reputation trashed online.

During this free live webinar, you will learn:

  • How to effectively and ethically use social media to promote your law firm
  • When a blog article or Facebook post is subject to advertising rules
  • How to avoid accidentally soliciting clients online
  • The biggest mistakes lawyers make with social media and how to avoid them
  • The do’s and don’ts when responding to negative client reviews
  • Outrageous (and hilarious) case studies of attorneys using social media

Register online now for the free Nov. 17 webinar on Social Media Marketing Do’s and Don’ts and Managing Your Online ReputationIf the time doesn’t work for you, register anyway so you can receive a recording of the live webinar to watch at your convenience.