I have worked with over 18,000 attorneys and have seen just about every kind of law firm website there is. Some are great, many are good, and unfortunately, there are some that are really bad. As you can imagine, the attorneys who have the bad websites are the ones who think online marketing is a waste of time and money. And for them, they are right!
By now we all know that a vast majority of consumers start their search for an attorney on the Internet. Research has proven this time and again. It is an undeniable fact that if you do not have a robust online presence, you are risking irrelevance. Your law firm is not even part of the discussion when people are looking for an attorney that practices the kind of law they need.
And you don’t just need a website — you need a law firm website that ranks near the top for the search terms your prospects use. So how do you get this kind of top-ranking website for your law firm?
I ran across the infographic below from a study done by Nifty Law, an SEO and web design firm that caters to law firms. They took the top 50 metro areas in the U.S. and searched for four practice areas: business, DUI, personal injury and estate planning. They took the top ranking websites from those searches and studied exactly what it was about those sites that made them rank near the top in Google search. What they found should be used to guide you in developing your law firm website:
It was over a decade ago that I read Jay Abraham’s book Getting Everything You Can Out of All You’ve Got and I remember thinking, this guy is a marketing genius!
As I read more about Jay, I found I was not alone in having this experience of him and his teachings.
“Jay is a genius. He’s a very, very special man. He’s the one who taught me to fall in love with my customers — not my products and services.” — Tony Robbins
“Jay Abraham is one of the greatest business and marketing minds I’ve ever known.” — Stephen R. Covey
“My mentor…a legendary marketer! Life is a series of mentors and Jay Abraham is the best at it.” — Daymond John of Shark Tank
“Jay teaches you more workable, tangible, profitable techniques and strategies than you can probably apply in three lifetimes. But what he teaches you about mindset is his true gift of wealth.” — Michael Basch, FedEx founder
I’m so excited to be able offer this free 90-minute legal marketing webinar on March 29, 2017, at 10 a.m. PT/1 p.m. ET featuring Jay Abraham, who will provide training on:
- Top 5 ways to grow your law firm 30%, 50%, even 100% or more this year!
- Different ways to outsmart your competition without spending more money.
- How to build your relational capital and unleash the power of your network.
- Best practices in business growth Jay has uncovered from consulting over 400 different industries.
- The 10:10:10 Plan to increase your revenues by 33%.
Register online now for this free 90-minute training webinar with Jay Abraham on the Top 5 Ways to Grow Your Law Firm 30% to 50% Every Year.
Everyone who registers for this online training event will receive an extra 8+ hours of video and audio training from Jay on how to become the preeminent expert in your area!