To generate online leads, it’s not enough anymore to just rely on SEO for organic search results. You also need to be running online law firm advertising, and Facebook ads are one of the least expensive and most effective ways to generate leads for B2C law firms.
If you’ve used Google PPC ads, you know how expensive it can be to compete for certain keywords with other attorneys advertising in your same practice area. While I don’t recommend abandoning Google altogether, we’ve seen some pretty impressive results from attorneys using Facebook advertising and it costs you very little to start a campaign.
The #1 reason we love Facebook advertising is its ability to target your ads to your ideal target market. The targeting choices are very granular, and as you choose your geographic and demographic options (gender, age, interests, education level, income level, lifestyle, and much more), a graphic at the right shows you exactly how big an audience your ads will reach depending on the budget you set.
One thing most people don’t know is that Facebook offers a click to chat ad option. If you have an intake team in place who routinely answers consumer questions on your website chat box, then this approach could be perfect for you.
Check out this step-by-step guide from Headway Capital on how to start advertising on Facebook: