For the third year, legal practice website Attorney at Work has conducted an annual survey that reports on the social media habits, preferences and attitudes of attorneys. The latest survey, conducted in February 2017, gathered responses from 302 lawyers.
While perhaps not statistically significant, these responses are interesting to note in terms of identifying trends in the legal profession regarding the use of social media marketing.
The report found that:
- 96% of responding lawyers say they use social media
- 84% use LinkedIn
- 80% use Facebook
- 59% use Twitter
- 70% of responding lawyers say social media is part of their overall marketing strategy
- Facebook is the most regularly used platform (48%)
- Platforms most successful for bringing in business: Facebook (31%), LinkedIn (27%), Twitter (5%)
- 67% handle all of their social marketing activities themselves
- 23% get some help with handling their social marketing
- 10% farm out their social marketing
- 38% use social marketing tools like Google Analytics, HootSuite, Buffer
- 94% of solos say they use social media, up 10% from last year
- 82% of solos use LinkedIn
- 78% of solos use Facebook
- 60% of solos use Twitter
- 40% of all respondents use paid social advertising; 50% of those use Facebook ads
For solos and small firms, the goal of social marketing is lead generation and business development, pure and simple. How you get there is by building targeted relationships, providing solid content, and consistently adding value. Attorneys who have worked with The Rainmaker Institute regularly receive 100-250 new leads every month just from efforts online and via social media.
Now you can learn about the social media networks that will work best for your firm and how to leverage them to get more leads by watching my latest free webinar – Leveraging the Power of Social Media.
During this free one-hour webinar, you will learn:
- 3 low cost marketing tools for maximizing your results from social media
- The 3 biggest mistakes lawyers make with social media and how to avoid them
- Top 10 steps to jumpstart your referrals on LinkedIn
- Using Facebook to connect with potential clients and referral sources
- How to get qualified leads on Facebook for 90% less than on Google PPC
- How to use content marketing to position yourself as an industry thought leader
- Insider secrets to getting more leads from your blog
If you want to discover real-world strategies that work for attorneys when it comes to generating and converting leads using social networks, learn how by watching this free webinar.
Register online now for immediate access to this free one-hour webinar.