While there is no perfect time for everyone, there is plenty of research available that shows what works for most businesses when it comes to posting on social media. Recently, the team at CoSchedule took research from 20 research studies to compile a guide to the best times to post on social media. They took that data and created the infographic below as a guide on the best days of the week and times to post for the five major social networks.
Bad timing can kill a business, a relationship and, sometimes, a social media post. It would be foolish to waste the efficacy of your social media posts by not paying attention to readily available research that tells you exactly when it’s prime time for you to post on Facebook, Twitter, LinkedIn and other networks.
If you’ve been measuring your social media marketing as you should but haven’t been strategically posting as this guide suggests, I suggest that you change things up and track your posts from here on out to see if you get better results through strategic scheduling.
If you operate in more than one time zone, research suggests that basing your posts off Eastern or Central time is best to reach the largest potential audience, since 80% of the American population lives in one of those two time zones.
If you get better results through scheduling, great. It didn’t cost you a thing to get those results. If you don’t get a bump in traffic, shares or likes, then go back to what you were doing before if you like. No harm done.
Picking the right times is no guarantee that your posts will go viral, but posting at the right times to get maximum potential viewership for what you have to say is just smart marketing.