To realize the importance of being proficient at Local SEO, all you have to do is search for your area of practice on Google.  Without even typing in a city or state, Google will serve up law firms that match your search query that are geographically closest to you.  Google knows that if you are looking for a lawyer, it is highly likely you’ll want one that is close to you.  Hence the importance of optimizing your law firm website for Local Search.

Local SEO is becoming increasingly important when trying to improve the ranking for your law firm website on Google and other search engines. After all, someone searching for an attorney in Scottsdale will not care about a lawyer in Fort Scott…and Google knows that. Google is all about delivering relevant search results to its users, which is why you should be doing whatever you can to rank well for local search.

This infographic from The Search Ninjas was a great find because it is specifically directed to law firms. The goal is to get your search listing in the top 3 results, since that is where people that search for something online click on 68% of the time. And if you want some additional tips, you should attend our Local SEO webinar next Tuesday, Sept. 19 at 11 a.m. PT/2 p.m. ET — details on that are below the infographic.

Basic Local SEO for Law Firms


FREE Webinar 9/19: How to Get Your Firm Ranked on Local Maps Listings

No doubt you have done searches using general terms and Google popped up local providers. That is because Google knows the IP address of the searcher and serves up local options first. You will see a map and a few listings of high ranking businesses. This is the sweet spot, and we will show you how to get there during our free webinar on How to Get Your Firm Ranked on Local Maps Listings on Tuesday, September 19, 2017 at 11 am PT/2 pm ET.

During this free training, you will: 

  • Discover the 4 key factors that have the greatest impact on local maps ranking & the 2 secrets to beating the current leaders in your market
  • Learn how to utilize Google reviews to improve your local maps ranking
  • Get a list of the top 50 most important directory sites of the 1800+ local directories out there to determine where your firm needs to be
  • Find out how to get your business listed on literally hundreds of directory sites for about the cost of a nice night out
  • Obtain a step-by-step, paint-by-number instruction on how to optimize your local listings on the top 15 sites if you want to do it yourself
  • Receive a copy of the presentation so you can optimize your listings at your leisure


Attend the webinar and claim your Online Audit to see exactly how your firm shows up across the top directories!  

Presented by Michael Veinbergs, CEO, Local Marketing Geeks

Michael is an online marketing expert, a well known speaker and the owner of Local Marketing Geeks, one of the premier online marketing agencies in the country, focused on helping attorneys to build their practice. He is a UCSD graduate and a 28 year sales and marketing veteran. He started his first marketing agency in 2009, offering web development, SEO, PPC reputation marketing and more.

Register online now for this free training webinar on How to Get Your Firm Ranked on Local Maps Listings on Tuesday, September 19, 2017 at 11 am PT/2 pm ET.