Done right, your law firm blog should be a hub for your social media outreach efforts, but did you know that it can also help you maximize SEO results for your website? Here are some simple ways to use your blog for SEO gains:
Name it right. Do NOT just name your blog…BLOG. Incorporate your keywords if possible to create a more descriptive name. Add keywords to the page title of the blog as well so the correct description will appear in search results.
Target your posts. If you have more than one practice area, you need to be sure that you have posts written for each different segment of your target market with their respective keywords included.
Watch your URL structure. To simplify your reporting, you should be sure your URL syntax includes the word “blog” — i.e., yourlawfirm.com/blog. This way, you can pull up reports from your blog to see what posts are resonating with your audiences. Then check the URL for each post to ensure it is as simplified as possible, leaving out words like “and,” “but” and other conjunctions that lengthen URLs and make them harder to read.
Optimize existing posts. Take a look at your existing posts to see if there are any opportunities to optimize them, such as adding some links to other pages relevant to the post on your website, adding optimized images or optimizing existing images, linking related posts, and making sure targeted keywords are included in title tags and meta descriptions.
Add content to fill SEO gaps. If there are keywords you’re trying to rank for and are struggling to get to where you want to be, add some posts using those specific keywords.
Add optimized video and images. Having optimized images and video on your blog not only helps with SEO, it also ups your reader engagement. Check your YouTube page to see if there are videos there that are a good fit for your blog. Make sure the alt tags include your high priority keywords where appropriate.
Share on social media. Always, always share your blog posts on social media. Post an attention-grabbing image with a descriptive, keyword-loaded sentence or two and link to your blog post.