Current research shows that most people — 94%! — won’t look beyond the first page of their Google search results.  So knowing the latest SEO trends that will help you attain that piece of rare real estate is key if you want to build a strong online presence for your law firm.

Getting on that first page is highly competitive in the legal industry. Attorneys spend millions of dollars every year on Pay Per Click (PPC) and banner advertisements, trying to drive more traffic to their websites and blogs. Far too often it comes down to how much money a law firm has to spend on PPC to outbid their competition.

How are smaller law firms supposed to compete when big firms are spending $20 to $100 per click for keywords? By being smarter, and ensuring you are following the latest SEO trends that can help give you the results you want.

The infographic below details 7 SEO trends that will dominate search marketing this year. Follow these rules, and your lead generation and conversion efforts are sure to improve.

7 SEO Trends for Search Marketing Success in 2018 [INFOGRAPHIC]


FREE Webinar: 3 Proven Growth Strategies You Can Use to Create a Record 2018!

Kick your 2018 law firm marketing program into high gear with The Rainmaker Institute’s free webinar on How to Ignite 2018 with 3 Proven Growth Strategies and create a record year for your practice.

You will learn about:

BRAND EQUITY: What is it and how to optimize your brand equity across social media platforms, blog, website and other online media such as chat, landing pages, ads, etc.  

Branding is all about what you want prospects and clients to know and feel about you as a lawyer. You must define your niche as narrowly as possible and then promote it consistently in your messaging. This not only helps you attract the right clients, it also helps your referral sources understand who would make a good referral for you.

SEO Demystified! Understand why SEO is an ongoing effort that encompasses more than just keywords and is mission-critical for growth.

Today’s consumer is searching online, on their phones and tablets. And they are not going past the first page of search results, so you have to be whip-smart about the online marketing strategies you use to have a high first-page ranking on Google.

PPC & RETARGETING: Learn how retargeting and PPC increase the efficiency of your ad spend by only paying for ads that reach their goals.

It is imperative that you know and follow best practices for PPC advertising, since the legal space is the most competitive — and the costliest — on Google.  Learn how to create PPC advertising campaigns for your law firm that will deliver clicks that convert.

One of the keys to standing out among your competition is to invest in remarketing via ads on Google’s Display Network. Display ads are banners that you see on other sites across the Internet. Have you ever wondered how a website you visited keeps following you around when you’re on other sites? This is remarketing and you don’t need a big budget to do it. Most prospects visit more than one website when researching attorneys, and remarketing gives you a great opportunity to stay top of mind when prospects are doing their homework.

Register online now to receive a link to our free webinar How to Ignite 2018 with 3 Proven Growth Strategies and create a record year for your practice.