We all know that building long-term, meaningful and influential relationships is foundational to a successful legal practice. After all, people don’t hire law firms; they hire an attorney.
And the more people you connect with, the more opportunities you have to build meaningful relationships, and the more potential clients and referral sources you can generate.
With 133 million users in the U.S., LinkedIn is the most popular social networking platform dedicated to professional business development. As soon as you start networking on LinkedIn, you increase your chances of reaching new clients and referral partners.
However, be prepared to work at it. You need to keep your LinkedIn profile alive, updating it often with your work experience, volunteer efforts, blog posts, articles and videos. Engage with your network by commenting, liking and sharing what they are doing.
Tip: If you don’t have time during the day, add the LinkedIn mobile app to your phone and/or tablet and network in your downtime.
If you follow the steps in the infographic below from SEO.com, you will start to see your LinkedIn network mature over time, leading to more prospects and referral partner relationships.
FREE Webinar: Leveraging the Power of Social Media
According to the ABA, over 90% of attorneys are on LinkedIn, but very few of them generate any referrals from it. Facebook is one of the most cost-effective marketing tools, but most attorneys overlook it.
Learn about the social media networks that will work best for your firm and how to leverage them to get more leads by watching this free webinar – Leveraging the Power of Social Media.
During this free one-hour webinar, you will learn:
- 3 low cost marketing tools for maximizing your results from social media
- The 3 biggest mistakes lawyers make with social media and how to avoid them
- Top 10 steps to jumpstart your referrals on LinkedIn
- Using Facebook to connect with potential clients and referral sources
- How to get qualified leads on Facebook for 90% less than on Google PPC
- How to use content marketing to position yourself as an industry thought leader
- Insider secrets to getting more leads from your blog
If you want to discover real-world strategies that work for attorneys when it comes to generating and converting leads using social networks, learn how by watching this free webinar.
Register online now for immediate access to this free one-hour webinar.