As part of Affinity Consulting’s Customer Appreciation Month, I will be presenting a special 30-minute training webinar for lawyers on how to effectively manage the marketing of your law firm on Wednesday, May 2, at 1 p.m. ET/10 a.m. PT.
During this free training webinar, you will learn:
How to get started on a law firm marketing program.
How to select the right marketing tools for your firm.
How to micromanage the client experience.
This webinar is designed to teach you what you didn’t learn in law school about running a law firm like a business, with a focus on how to market to the right audience and the steps you need to take to out-market your competitors. I will address the struggles every attorney must face as you balance your passion for the law with the challenges of growing your practice via proven marketing methods.
While not every attorney will rise to Rainmaker status, every attorney can do something to market and grow his or her practice. During this free webinar, I will provide step-by-step guidance on how to launch and sustain an effective law firm marketing program and provide you with performance-proven marketing tools you can use immediately to boost your bottom line.
In the end, your business will be driven by your vision — and the process of developing that vision is critical to your business success. Emulating someone else’s business model simply because you don’t want to devote the time and resources to developing your own law firm marketing plan is fraught with a number of dangers. For example, if you copy someone else’s business model, you will likely wind up copying their mistakes as well. You can also miss opportunities that are perfect for your business because of your distinctive experience, knowledge, background, location, or target demographics.
Register online now for my free 30-minute training webinar specifically for lawyers on how to manage your law firm marketing on Wednesday, May 2, at 1 p.m. ET/10 a.m. PT.