Every year, FindLaw conducts a U.S. Consumer Legal Needs Survey that asks the question every attorney needs to know the answer to: what influences a consumer’s decision to hire an attorney? The 2017 survey revealed some behavioral characteristics of legal consumers that attorneys need to dial into their marketing strategies:

  • 59% take action within one week, so they are ready to act when they contact you
  • 58% only contact one attorney, so they are probably more predisposed to hire you already if they call you, making your intake process critical
  • 85% of those who contact an attorney end up hiring one
  • 50% will not travel more than 28 miles for an attorney and 35% prefer to travel less than 20 miles, so keeping things local will benefit you
  • 58% use search engines and 42% search legal directories online when looking for a lawyer
  • 40% consider recommendations (reviews) as the key factor in choosing an attorney
  • 21% use voice search on a home device

I suggest you share the infographic below with your marketing people and consider what your law firm could be doing better than your competitors when it comes to meeting the needs of today’s legal consumers:

What Legal Consumers Want & How They Get It [Infographic]


How to Get Your Firm Ranked on Local Maps Listings

Put Your Law Firm on the Map: FREE Training Webinar Tomorrow on Local Search Ranking

No doubt you have done searches using general terms and Google popped up local providers. That is because Google knows the IP address of the searcher and serves up local options first. You will see a map and a few listings of high ranking businesses. This is the sweet spot, and we will show you how to get there during our free on-demand webinar on How to Get Your Firm Ranked on Local Maps Listings.

During this free training, you will: 

  • Discover the 4 key factors that have the greatest impact on local maps ranking & the 2 secrets to beating the current leaders in your market
  • Learn how to utilize Google reviews to improve your local maps ranking
  • Get a list of the top 50 most important directory sites of the 1800+ local directories out there to determine where your firm needs to be
  • Find out how to get your business listed on literally hundreds of directory sites for about the cost of a nice night out
  • Obtain a step-by-step, paint-by-number instruction on how to optimize your local listings on the top 15 sites if you want to do it yourself
  • Receive a copy of the presentation so you can optimize your listings at your leisure

Register online now to get a link to this free training webinar on How to Get Your Firm Ranked on Local Maps Listings.