Landing pages are critical when it comes to converting visitors to your website, blog, social media post or e-newsletter into qualified leads. So if your law firm marketing is directing traffic to the home page of your website instead of a dedicated landing page, you are missing a big opportunity to capture more leads.
In fact, dedicated landing pages have been proven to more than double conversion rates when compared with website home pages. This is because they are created specifically for converting leads, featuring specialized content and offers that appeal to a targeted audience.
To make your landing pages pay, you need to know the basics about how to create a highly effective landing page. You can start by reviewing the infographic below that details a recent study of landing pages by Unbounce, which analyzed more than 18,000 landing pages to determine benchmarks for conversion, traffic, speed and content. Use this data to build landing pages for your law firm and see if they convert better than your old landing pages.
A topic that should be at the top of every law firm’s radar is how to improve your intake and lead conversion. This skill is woefully overlooked by most attorneys, who continue to focus 99% of their efforts and money on lead generation, fallaciously thinking this will solve their declining revenue problems.
Logically speaking, why would someone continue to spend an increasing amount of money on lead generation if they aren’t doing everything they can to actually convert those leads into paying or retained clients?
Lead generation too often comes down to a firm’s financial ability to “throw money at the problem,” but a lead conversion system can level the playing field and give small firms a true unique competitive advantage.
In the new free report, Why Your Law Firm is Failing at Lead Conversion, you will discover:
- The 12 critical steps to set your law firm apart and convert more leads into clients
- The shocking results of our secret shopper calls to 126 law firms
- How to create a true, unique competitive advantage
- How to dramatically improve your intake process to convert more clients
Get your FREE report now on Why Your Law Firm is Failing at Lead Conversion and start succeeding at turning prospects into clients!