The Nation’s Largest Provider of Strategic Marketing Services for Small to Medium Sized Law Firms
At the Rainmaker Institute, we specialize in law firm marketing for attorneys at small to medium sized firms and solo law firms who want to:
- Discover how to generate more and better referrals
- Learn a proven marketing system that delivers results
- Create a financially successful law practice
Over 18,000 attorneys from hundreds of law firms across the country have discovered the power of being a Rainmaker. We teach lawyers cutting-edge law firm marketing strategies using both online marketing, internet marketing and referral-building techniques.
Stephen Fairley, CEO
- Law Firm Marketing Expert
- Master Business Coach
- Best-Selling Author
Phoenix, AZ (Main Office) 888-588-5891 Email: Stephen@TheRainmakerInstitute.com Stephen is the CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in lead conversion for small to medium size law firms. Over 18,000 attorneys nationwide have benefited from learning and implementing the proven marketing and lead conversion strategies taught by The Rainmaker Institute, LLC. He works exclusively with attorneys to find new clients fast using online and offline legal marketing strategies and to convert more prospects into paying clients using automated marketing and by fixing their follow up systems. Stephen is a nationally recognized law firm marketing expert and the international best-selling author of 12 books, a library of cutting edge webinar programs, and 10 audio and video training programs including:
- Rainmaker Retreat Unplugged! – 6 DVD Set
- Secrets to Building a 7 Figure Lifestyle Law Firm: Proven Strategies from the Front Line — CD or MP3 recording (@ 2012)
- Rainmaker In A Box: Volume 2 – 5 DVD set (© 2011)
- Rainmaker In A Box: Volume 1 – 5 DVD set (© 2010)
- 7 Strategies for a 7 Figure Law Firm – Free CD (© 2011)
- Becoming a Rainmaker: Business Building Strategies for Lawyers – 3 CD set (© 2008)
- The Business Coaching Toolkit – Obtained Amazon.com best-seller status 2 weeks after publication (© 2007)
- Practice Made Perfect for Lawyers: 10 Principles for Marketing Your Legal Services (© 2006)
- How to Create an Information Product in 30 Days (© 2005)
- Plan, Promote and Profit from Your Small Business (© 2005)
- 7 Proven Strategies for Finding New Clients Now (© 2005)
- 6 Keys for Successful Leaders (© 2004)
- Top 10 Marketing Mistakes Business Owners Make (© 2004)
- 6 Secrets of Highly Successful Entrepreneurs (© 2004)
- Getting Started in Personal and Executive Coaching (© 2003) – Stephen’s first best-seller. Achieved rank of #1 best-selling book in the field of professional business coaching in the USA, Canada, the United Kingdom and Australia)
- Practice Made Perfect for Small Business Owners (© 2001) – Stephen’s first published book
He is a Registered Corporate Coach (RCC) through the Worldwide Association of Business Coaches, has a Master’s degree in Counseling and a second Master’s in Clinical Psychology. Stephen’s doctoral training is from Wheaton College (IL) in Clinical Psychology and he practiced as a therapist for several years in Virginia and Chicago. After leaving the field of clinical psychology Stephen founded and ran two technology companies, one in the restaurant industry and another in the health sciences field prior to launching Today’s Leadership Coaching, LLC, a Chicago-based professional business coaching and consulting firm.
Through Today’s Leadership Coaching, LLC, Stephen led a team of experienced business consultants and psychologists as they worked with over a dozen Fortune 500 companies, but primarily small to mid-sized, privately held businesses in the Chicagoland area. The focus of their consulting was on leadership development, high impact team building, and management training. Periodically, the team would be asked by smaller clients to consult on business development and marketing related issues. Stephen found he enjoyed the marketing aspect of consulting more than the leadership development. As a result, he spent time developing his philosophy of relationship-based marketing and how to apply this in a professional service-based company. He encapsulated this in his first book, Practice Made Perfect for Small Business Owners (© 2001), which he wrote in 7 days without notes while on a cruise ship in the middle of the Caribbean.
It was shortly afterwards that he was asked by a major New York publishing company, John Wiley & Sons, to write one of the very first professional books on the newly forming field of professional business coaching. He researched and wrote his second book in six months and when Getting Started in Personal and Executive Coaching was published in 2003 it quickly achieved international best-selling status in 4 different countries: the United States, Canada, the United Kingdom, and Australia.
The very next year, Stephen was named “America’s Top Marketing Coach” by CoachVille, the world’s largest professional coaching association and given their top “professional coaching” industry award. He spent the next few years flying around the country speaking to industry groups, companies, and trade associations on business coaching and marketing. He soon realized his true passion was in working with small, privately held, professional service-based companies.
While living in Chicago he had the honor to speak to sell-out crowds of attorneys first at the State Bar of Wisconsin, followed by the Illinois State Bar, then the prestigious New York State Bar at their annual convention.
Since that time, Stephen has spoken numerous times for over 35 of the largest State and local Bar Associations in the country including: the State Bars of California, New York, Illinois, New Jersey, Indiana, Michigan, Tennessee, Maryland, Colorado, Pennsylvania, Massachusetts, Arizona, Nebraska, New Mexico, the Los Angeles County Bar, Essex County Bar, Monmouth County Bar, Hackensack County Bar, the Washington DC Bar, Texas Young Lawyers Association, Orange County (FL) Bar, the Bay Area Lawyers for Individual Freedom, the Consumer Attorneys of San Diego, the National Association of Consumer Bankruptcy Attorneys, and the San Diego County Bar, to name a few.
The Rainmaker Institute, LLC grew directly out of his experiences first speaking to, then coaching, consulting with, and training attorneys. Since that first event at the State Bar of Wisconsin, Stephen has worked with over 10,000 attorneys from virtually every state in the country and almost every practice area.
Stephen’s work has been noted and quoted in the American Bar Association’s Journal, Entrepreneur, Inc., Fortune Small Business, Harvard Management Update, Business Advisor, the Chicago Tribune, Crain’s Chicago Business, and on the front covers of AdvantEdge and Choice magazines. He is a member of the prestigious National Speaker’s Association and his Rainmaker seminars are sponsored several times every year by some of the largest state and local bar associations in the country. Stephen maintains a strong social media presence, noted as one of the top legal marketers in the country. His virtual thumbprint includes multiple Facebook pages, Twitter accounts, Linked In groups and a globally accessed legal marketing blog. Thousands of people follow Stephen as an expert in the field of Professional Legal Marketing.
The Rainmaker Institute, LLC grew directly out of his experiences first speaking to, then coaching, consulting with, and training attorneys. Since that first event at the State Bar of Wisconsin, Stephen has worked with over 18,000 attorneys from virtually every state in the country and almost every practice area.
On a personal note, Stephen loves to travel and has been to 41 countries, has taken 16 cruises in the last decade, enjoys boating, fishing and his two Bichon Frise dogs, is married to his college sweetheart, Ruth, and loves living in the desert just outside of Phoenix, Arizona.
For more information or to purchase one of Stephen’s law firm marketing products click here.
Meet The Team
Phoenix, AZ (Main Office)
|Maria Terberg serves as Stephen Fairley’s Executive Assistant at The Rainmaker Institute. She is in charge of coordinating all company events, including Rainmaker Retreats, Stephen’s extensive speaking engagements, the Phoenix Legal Networking Group and team meetings. Maria graduated for California State University Fullerton with a Bachelor of Arts Degree in Business. Her past career experiences include, foreign exchange currency sales and retail management.She has also worked as a Major Account Executive for Pitney Bowes in outside sales for over 11 years. Maria resides in Gilbert, Arizona with her husband and two children.|
Director of Sales
Phoenix, AZ (Main Office)
|Adam Reiman has been creating and leading inside and outside sales teams for over 10 years in various industries including: technology, medical & legal. He is also an entrepreneur, having opened his own Third-Party Claims Administrative business in 2008. They handled claims for various clients, including NASCAR, A large local dairy and multiple national and regional trucking companies. He sold his interest in that business in 2012. It is still open and generating revenue for the new ownership to this day.Adam spent a couple of years as the Sales Manager at Ocular Sciences. He led a team of nationwide representatives responsible for selling contact lenses to private optometrists and ophthalmologists.Adam then worked at Corporate Express as their Sales and Business Development Manager. He joined Corporate Express to launch a new inside sales team from “scratch.” He hired, trained and developed all inside representatives and implemented the company CRM program. He also launched an outside Business Development team who was responsible for acquiring new business in the mid-market. Corporate Express was sold to Staples, Inc. in 2008In 2008 Adam opened Camelback Casualty, LLC (Third Party Claims Administrative business).Adam holds a BA degree in General Studies from The University of Arizona with an emphasis in Finance & Political Science.Adam has received the follow recognitions:
Adam’s specialty is launching sales teams from scratch. He is a student of the “science” of sales and believes you only succeed through hard work and lots and lots of practice. He places special emphasis on training and developing sales techniques. He also believes in utilizing company CRM’s to create sales pipelines, manage time and help sales people succeed. His primary goal when he started leading sales people was to see them improve every day and to help them attain their personal and professional goals.
Adam is a passionate and inspirational leader. He is also very competitive.
Adam has worked in multiple industries and for companies of various sizes. His experience has helped him immensely at TRI! His entrepreneurial spirit is quenched every day that he comes into work. He is passionate about creating positive customer experiences and always goes the extra mile to ensure expectations are being met.
Adam spends his free time with family and friends. He enjoys golf, music and travel. His favorite vacation spot is Maui, where he loves snorkeling, surfing and the incredible food.
Adam is married with two children. His is an avid supporter of The University of Arizona and Sigma Phi Epsilon Fraternity.
|Kelly Woodward, MBA
Director of Marketing
Systems Development Expert
Lead Conversion Specialist
Phoenix, AZ (Main Office)
|Kelly Woodward is the Director of Marketing for The Rainmaker Institute. She brings an extensive background in high level marketing, strategic planning, and project management to the Institute.Prior to joining our team, Kelly was the Associate Director of Athletics at Northern Arizona University, an NCAA Division I athletic program. She coordinated and oversaw multiple projects including the development and implementation of comprehensive marketing plans for over 50 major university events each year. She was responsible for marketing and promotions for all 50 events every year, was charged with increasing season ticket holders, and the development of all promotional and marketing materials.During her fifteen year tenure at the university, she was selected by the university presidents of the Big Sky Conference for the prestigious honor of representing the entire conference regarding all voting matters at the national level on the NCAA Division I Management Council from 1997-2002.Kelly also served in the Undergraduate Admissions area where she planned, managed and executed dozens of small and large scale recruitment events every year.She holds a Masters degree in Business Administration from Northern Arizona University. She enjoys spending time with her two sons, hiking, working out and is a voracious reader. At The Rainmaker Institute, Kelly oversees the entire marketing and promotions for all live Rainmaker Retreat events, all webinars and teleseminars, our monthly e-Newsletter, and all communication the Institute has with prospects, clients, bar associations, and referral partners. Since joining us she has developed an expertise in developing systems for our clients and has been instrumental in the creation of our Rainmaker Follow-Up System.|
Inside Account Manager
Phoenix, AZ (Main Office)
|Adam joins The Rainmaker Institute as an Inside Account Manager. He brings a wealth of creative problem solving ideas a strong drive for excellence to the TRI team. Adam majored in Film Studies at the University of Utah and worked with movie distribution for Harkins Theatres throughout Arizona for over 15 years. During his tenure, he was instrumental in opening several giant multi-plex theatres, worked as a liaison between the theatres and the Movie Studios during special screenings, and won company awards in marketing and management. During this time, Adam, along with his twin brother Donovan, formed a production company, producing and directing films which have been screened in over 40 film festivals across the country.Adam is also a talented writer and producer. He has an established history of writing screenplays and has produced a variety of programs in classic and new media. Adam has written commercials, infomercials, web series, short film, feature films, scripts, children’s books, fiction, newsletters, blogging, branding, and various other traditional marketing. He specializes in providing a cinematic storytelling experience for advertisers/brand marketers that want to reach their audience in a new and effective way.Adam lives in Mesa, Arizona, with his wife, two sons and a cat who visits when she wants to!|
Inside Account Manager
|The Rainmaker Institute welcomes Donovan Montierth as an Inside Account Manager. Donovan majored in Media Arts at the University of Arizona and quickly put his marketing talents to work. He has worked in the Online Marketing field for over 15 years with specialization in web page and domain monetization, SEO, SEM, link building, meta data (tags), website and blog management and optimization, Ezine and newsletter management, social media management and campaigns, and lead generation and conversion. He is highly effective at creating and optimizing Adwords SEM accounts and campaigns and is Google Adwords certified.In addition to his online marketing experience, Donovan has had experience in both the writing and film production industries. He has written, sold and optioned several screenplays, including adapting two novels from popular thriller authors into scripts. Donovan, along with his twin brother Adam, formed a production company in 2004 and have produced and directed films which were screened in over 40 film festivals across the country. They won over 20 awards for their films and screenplays, and several of the films have aired on TV. Brothers’ Ink is releasing their first feature film in 2013, called Locker 13.Donovan brings his professionalism, entrepreneurialism and creative influence to all of his client interactions at The Rainmaker Institute where he thrives on helping each client build and grow their practice. He lives in Mesa, Arizona, with his wife of 20 years, Daniella, and their two dogs, Dixie and Dozer.|
Phoenix, AZ (Main Office)
|Jennifer Dale is a Marketing Assistant with the Rainmaker Institute. She handles the scheduling and arranging of weekly teleseminars, the set-up and maintenance of all e-commerce related tasks, and assists with the implementation of the overall marketing plan. Since joining us, Jennifer has become skilled in systems development including Infusionsoft set-up, implementation and maintenance.Prior to working with the Rainmaker Institute, she worked for 3 years as a Personal Assistant in a Law Firm. In that position, she was involved in marketing, client relations, and the daily organization of a solo practitioner law firm. For the past 3 years, she has also managed event marketing, membership, and website maintenance for a Professional Coaching Association.Jennifer has supported her community by serving on the Whittier Elementary PTO Board for 4 years, including 2 terms as President. She earned a Bachelor of Science Degree in Business Management from Weber State University. She has 4 children, and if she has free time, enjoys reading and watching sports.|
Social Media Supervisor
Phoenix, AZ (Main Office)
|Jennifer Hashisaki is a valued Social Media expert at The Rainmaker Institute. She brings expertise in leveraging social media and internet marketing to help attorneys dominate their competition online. After launching her career with, America Online, Inc. (the first true dominant internet company), she went on sharpen her skills with other leading technology companies.For the last 5 years Jennifer has diligently researched effective utilization of social media platforms such as Facebook, LinkedIn, Twitter, YouTube, Avvo, JDSupra, Blogging, Digg, StumbleUpon, MySpace, and search engine optimization (SEO) strategies. Specifically, she has focused on how to help attorneys use these mediums to attract qualified leads, generate new clients, increase a client’s website internet search rankings, and build a lasting client base.At The Rainmaker Institute, LLC Jennifer runs highly complex social media campaigns for TRI clients including the building of their online presence, increasing the size of their social networking platform, adding fresh content to their profiles, helping firms connect with potential clients and develop prospective referral sources, and passing on leads to our attorney clients. She also oversees her Social Media team, helping to coordinate and trouble-shoot client needs.|
Email Marketing Assistant
Phoenix, AZ (Main Office)
Email: Jutta@TheRainmakerInstitute.comJutta joins The Rainmaker Institute as an Email Marketing Assistant. She develops email applications for TRI client-system builds. Prior to joining TRI, Jutta has co-owned and operated her own Real Estate business, Supervised in the Oil and Gas Industry and for the last 10 years, worked as a Email Marketing/Web Coordinator for a large, Fortune 500 Home Builder.
Her tremendous experience in email marketing coupled with her professional skills in CRM, Web Content Management, Graphic Design, CAD, and Accounting and her positive, tenacious personality make Jutta a valuable addition to the TRI team.Jutta has a degree in Accounting and Business Administration and enjoys golfing, traveling, photography and kayaking with her husband on Lake Pleasant. She resides in Phoenix with her husband and little poodle, Lilee.