By Stephen Fairley on Posted in Business Development for Law Firms,Law Firm MarketingEven the most successful law firms suffer client losses. There will always be a few clients who go away for very good reasons, but what about those clients that go away for no clearly discernable reason? If you’re honest, you’ll admit this happens more often than you’d like. Here are three steps your firm can… Continue Reading
By Stephen Fairley on Posted in Business Development for Law FirmsLexisNexis recently released its survey of more than 400 law firm marketers and business development professionals entitled, Law Firms in Transition: Marketing, Business Development and the Quest for Growth. The survey seeks to shed light on the current state of law firm marketing and business development activities, including the most prevalent challenges firms face in… Continue Reading
By Stephen Fairley on Posted in Business Development for Law FirmsThe primary reason why someone hires an attorney is to alleviate his or her “pain.” They may use words like “goal,” “challenge” “problem” or “issue,” but their pain is whatever they are experiencing that they want you to fix. When their “pain” becomes too big for them to ignore or too excruciating to handle is… Continue Reading
