The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Category Archives: Digital Marketing for Law Firms

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Grab New Opportunities by Repurposing Your Content [Slideshow]

Posted in Digital Marketing for Law Firms, Law Firm Marketing
This post from June 2018 has been updated to include a slide presentation from Search Engine Journal’s recent webinar on How to Identify Lost & Missed Content Opportunities. While the relevancy of content marketing has never been greater (research shows that it generates 3x as many leads than traditional marketing and costs 62% less), we… Continue Reading

How to Optimize Your YouTube Videos to Rank in Search Results

Posted in Digital Marketing for Law Firms, Law Firm Marketing, SEO for law firms
Most people are not aware that YouTube is the world’s third largest search engine, where three billion searches are executed every month (compared to Google at 100 billion and Bing at 26 billion searches per month). YouTube has become so enormous that videos not optimized fully for search likely won’t find an audience. Online video is… Continue Reading