An aggregation of the most recent research on email marketing from industry sources are worth sharing for the insights they provide to make your email marketing program more effective:
The average open rate for welcome emails is 50%, making those types of emails highly effective. Whenever someone signs up for anything and provides their email
Is everyone who calls your law firm ready to hire you right away? If someone downloads a free report from your website, does that mean they are ready to commit to hiring you? Not likely. In fact, research shows that more than half of leads are not ready to buy at the time of first
Lots of law firms struggle with compiling and maintaining a robust email marketing list, and they really struggle with how to keep adding qualified names to help them build a better list. If you are recognizing yourself as you read this, then the good news is that you can actually build a great list for
Email marketing remains one of the best and least expensive ways for small firms and solos to nurture relationships with clients and prospects on an ongoing basis.
Yet the fact remains that everyone is inundated with too many emails, making a marketer’s job that much harder to cut through the clutter. Here are 11 steps