By Stephen Fairley on Posted in Email marketing,Email marketing for law firmsNot only is email marketing NOT dying, it is still the most trusted form of communication. Combine that fact with the reality that it is also the most cost effective way to market to clients and prospects and you have a real winning proposition! Since email marketing has been around since the advent of email,… Continue Reading
By Stephen Fairley on Posted in Email marketing,Email marketing for law firmsEmail marketing is highly sophisticated today, so if it’s been some time since you caught up with contemporary practices and resources, it’s time to do that. Here are the four basic steps you need to build the foundation for your email marketing list: Step 1: Select a service. You simply cannot rely on your own… Continue Reading
By Stephen Fairley on Posted in Email marketing,Email marketing for law firmsLots of law firms struggle with compiling and maintaining a robust email marketing list, and they really struggle with how to keep adding qualified names to help them build a better list. If you are recognizing yourself as you read this, then the good news is that you can actually build a great list for… Continue Reading
By Stephen Fairley on Posted in Email marketing,Email marketing for law firmsEmail marketing remains one of the best and least expensive ways for small firms and solos to nurture relationships with clients and prospects on an ongoing basis. Yet the fact remains that everyone is inundated with too many emails, making a marketer’s job that much harder to cut through the clutter. Here are 11 steps… Continue Reading
