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12 Email Marketing Tips to Help Lawyers Cut Through Inbox Clutter

By Stephen Fairley on May 8, 2019
Posted in Email marketing, Email marketing for law firms

12 Email Marketing Tips to Help Lawyers Cut Through Inbox ClutterEmail marketing remains one of the best and least expensive ways for law firms to nurture relationships with clients and prospects on an ongoing basis.

Yet the fact remains that everyone is inundated with too many emails, making a law firm marketer’s job that much harder to cut through the clutter.

Here are 12 email…

8 Email Marketing Myths That Are Truly ‘Fake News’!

By Stephen Fairley on March 22, 2019
Posted in Email marketing, Email marketing for law firms

Don’t Be Misled by These 8 Email Marketing “Alternative Facts” Not only is email marketing NOT dying, it is still the most trusted form of communication. Combine that fact with the reality that it is also the most cost effective way to market to clients and prospects and you have a real winning proposition!

Since email marketing has been around since the advent of email,…

4 Steps to Build a Foundational Email Marketing List

By Stephen Fairley on July 5, 2017
Posted in Email marketing, Email marketing for law firms

4 Basic Steps to Build a Foundational Email Marketing ListEmail marketing is highly sophisticated today, so if it’s been some time since you caught up with contemporary practices and resources, it’s time to do that. Here are the four basic steps you need to build the foundation for your email marketing list:

Step 1: Select a service. You simply cannot rely on your own…

Don’t Be Misled by These 8 Email Marketing “Alternative Facts”

By Stephen Fairley on February 10, 2017
Posted in Email marketing, Email marketing for law firms

Don’t Be Misled by These 8 Email Marketing “Alternative Facts” Not only is email marketing NOT dying, it is still the most trusted form of communication. Combine that fact with the reality that it is also the most cost effective way to market to clients and prospects and you have a real winning proposition!

Since email marketing has been around since the advent of email,…

5 Steps to Build a Blockbuster Email Marketing List

By Stephen Fairley on June 17, 2016
Posted in Email marketing, Email marketing for law firms

5 Steps to Build a Blockbuster Email ListLots of law firms struggle with compiling and maintaining a robust email marketing list, and they really struggle with how to keep adding qualified names to help them build a better list. If you are recognizing yourself as you read this, then the good news is that you can actually build a great list for…

How to Create Legal Marketing Emails That Cut Through Inbox Clutter

By Stephen Fairley on May 26, 2016
Posted in Email marketing, Email marketing for law firms

How to Create Legal Marketing Emails That Cut Through Inbox ClutterEmail marketing remains one of the best and least expensive ways for small firms and solos to nurture relationships with clients and prospects on an ongoing basis.

Yet the fact remains that everyone is inundated with too many emails, making a marketer’s job that much harder to cut through the clutter. Here are 11 steps…

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Photo of Stephen FairleyStephen Fairley CEO

Stephen is the CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in lead conversion for small & medium sized…

Stephen is the CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in lead conversion for small & medium sized law firms. Over 18,000 attorneys nationwide have benefited from learning and implementing the proven marketing and lead conversion strategies taught by The Rainmaker Institute, LLC.

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About the Rainmaker Institute

The law firm marketing consultants at The Rainmaker Institute specialize in helping small to medium-sized law firms generate more clients and increase revenue fast.

Since 1999, we have helped over 18,000 attorneys create successful and sustainable law practices. Over 35 of the largest state and local bar associations have sponsored our live law firm marketing seminars and Rainmaker Retreats to their members.

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