By Stephen Fairley on Posted in Internet Marketing for Lawyers,Law Firm Marketing,Law Firm WebsitesThe two largest search engines, Google and Bing, have confirmed that social media signals are being taken into account when it comes to ranking pages and content. Links shared via social media platforms – the most popular being Facebook and Twitter – can have a dramatic impact on your law firm marketing SEO efforts as… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for Lawyers,Law Firm Marketing,Law Firm WebsitesI have already blogged here and here about getting your Facebook presence updated for the new Facebook Pages revamp that happens on March 30. Unfortunately, whether you are ready or not, the change is going to happen – so get out in front of it and make it really work for you! This infographic details the… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for Lawyers,Law Firm MarketingThis week is a holy season to two of the world’s great religions – Christianity and Judaism. It is a time of reflection from things that distract people from their “mission in life.” It is also a good time for you to reflect upon your own mission, the “mission” of your law firm, and the… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for Lawyers,Law Firm MarketingMarch Madness is upon us. Office productivity has taken its seasonal dip as employees call in sick and spend work time scanning the internet to keep up with the progress of their NCAA basketball tournament brackets. This is a good time to assess whether your legal marketing strategy is more sound than your game-picking strategy.… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for Lawyers,Law Firm MarketingToday, everyone is Irish. Regardless of your country of origin, today is the day to celebrate the wearing of the green. Irish lore, blarney stones, leprechauns and 4-leafed clovers are the topic of the day. Before the festivities get out of hand, let me offer this caution. The luck of the Irish is all well… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for Lawyers,Law Firm MarketingWhen it comes to doing business with an attorney, prospects only care about 3 things: The Benefits they receive because of your services The Value they perceive during the relationship The Results they achieve from your service If you’re an estate planner, don’t sell estate plans. If you’re a family law attorney, don’t focus on… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for Lawyers,Law Firm Marketing,Legal Marketing Strategies Okay, so this is a little self-promotional (even for me)… But I just can’t contain my excitement! I’m very excited to announce I will be giving a keynote presentation at the upcoming 82nd Annual Conference of the State Bar of California and they are promoting my presentation on their event’s homepage! Here’s the link… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for Lawyers,Law Firm Marketing,Legal Marketing StrategiesIdentify 2-3 specific networking groups to attend. Indentify at least 1 “elite” group and attend 1-2 times per quarter. Refine your “audio logo.” (For a definition of audio logo and an example of one, see Wednesday’s post.) Develop 3-5 open-ended questions you can ask at a networking event. Join your local bar association. Join your… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for Lawyers,Law Firm Marketing,Legal Marketing StrategiesOne law firm marketing tactic that consistently helps most law firms get new clients is through referrals. Now there are several different ways to get those referrals: initiating a strategic referral partner mail & meet campaign; informal networking and formal networking. “Formal networking” involves attending an organized group event such as industry trade shows, bar meetings,… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for Lawyers,Law Firm Marketing,Legal Marketing StrategiesClient satisfaction surveys are information gold mines. Through these surveys, you understand what your client thinks: about how you delivered your service; what you could have improved upon; what they actually gained from your service and what they really need from you. Although this insight is vital, the benefits to client satisfaction surveys don’t stop… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for Lawyers,Law Firm Marketing,Legal Marketing StrategiesA Unique Competitive Advantage (UCA) answers the questions: Why should we hire you versus your competition? What’s unique about your firm and your services? Here are 10 ways you can begin answering those questions: Benefits. What are the benefits of working with your firm as compared to working with others? What do you do that other… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for Lawyers,Law Firm Marketing,Legal Marketing StrategiesOne of the biggest mistakes I see most attorneys make in the legal marketing is defining their target market way too broadly. For example, a PI attorney might say: “My target market are those people who have been injured in Texas.” Although this statement is certainly true, that’s a lot of people and it certainly… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for Lawyers,Law Firm Marketing,Legal Marketing StrategiesI just flew back from San Francisco. This last Friday & Saturday we had a fantastic group of attorneys for the first ever Rainmaker Retreat sponsored by the State Bar of California. The staff at the Bar was fantastic. I was very impressed with their level of attentiveness and kindness. We look forward to working… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for Lawyers,Law Firm Marketing,Legal Marketing StrategiesLaw firm marketing is a complex and competitive business. And there are many reasons why certain law firms fail to grow or even fail to survive. However, in my working with more than 6,000 attorneys over the years, I’ve come to find out that there are essentially 3 main reasons why attorneys fail to grow… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for Lawyers,Law Firm Marketing,Legal Marketing StrategiesFear and negativity are pervasive and everywhere you look these days. I don’t know about you, but I’m getting really tired of it. I’m on a personal crusade to promote a positive culture based on positive relationships and positive solutions. No, I’m not sticking my head in the sand, but I do believe that if… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for Lawyers,Law Firm Marketing,Legal Marketing StrategiesIn this blog post, I’m letting you peek behind the curtain. I will give you the steps involved in this law firm marketing system that has helped many a client increase business. Identify several professions or industries that already have trusted relationships with your target market. Build or buy a database of potential referral sources… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for Lawyers,Law Firm Marketing,Legal Marketing StrategiesI’ve been talking to quite a few attorneys over the past several months who are increasingly concerned about how the tough economy is affecting their practice and their ability to focus on marketing their law firm. Let’s have a little perspective on this. As a business owner, you can either focus on the fear and… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for Lawyers,Law Firm Marketing,Legal Marketing StrategiesWhen someone asks you, “What business are you in?” What do you answer? I suspect, if you’re like most attorneys, you’d answer: law, real estate law, probate law, family law . . . or anything related to the word “law.” Logical, right? It may be logical but it’s wrong. You may have a legal practice, but… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for Lawyers,Law Firm Marketing,Legal Marketing StrategiesShortly after the Total Attorney’s Get a Life Conference in Chicago, a firestorm started in the legal blogosphere around the question: “Is Twitter the legal marketing tool it’s cracked up to be?” This firestorm was ignited by legal marketing consultant Larry Bodine when he contended during a Get a Life panel discussion that Twitter is not… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for Lawyers,Law Firm Marketing,Legal Marketing StrategiesIn the past few years of my working with attorneys across the country, I’ve discovered that the legal marketing game has quickly changed. Sadly, many attorneys are still playing the old game by the same old rules. No wonder they’re seeing fewer clients, making fewer dollars and witnessing the erosion of their practices. That’s got… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for Lawyers,Law Firm Marketing,Legal Marketing Strategies #6. Send them a holiday card, but not on the major holidays like Christmas. Instead, try a Thanksgiving card or a St. Patrick’s Day card so it will stand apart. #7. Set-up a Google alert for a topic of interest to your referral sources. For example, “tax law changes” for CPAs or “Los Angeles commercial real… Continue Reading
