Internet Marketing for Lawyers

Texas Bar Says Lawyers Can Use Competitors’ Names in Search Engine MarketingLawyers are always searching for a competitive advantage, so it may not surprise you to learn that this tactic has extended to search engine marketing, where some lawyers are buying keywords using their competitors’ names so that when a consumer searches for that competitor, the other lawyer’s ad will pop up.

Sound dodgy? Not according

Independence Day Special: 14-Day Trial of Rainmaker Retreat 2.0!The Rainmaker Institute’s Rainmaker Retreat is a powerful 2-day law firm marketing boot camp that has helped thousands of attorneys transform their practices into “lifestyle law firms.”

We realize that not everyone is able to attend the live Rainmaker Retreat, so we’re making a live recording of this seminar available to you now to watch

Far too often, a law firm website is a vanity project.  Many firms want a big, glossy photo of their attorneys (preferably in an imposing board room), and their awards or recognitions prominently displayed on the home page.

Unfortunately, that doesn’t mean anything to your prospective clients. Here’s what they want to know when they