Lawyers are always searching for a competitive advantage, so it may not surprise you to learn that this tactic has extended to search engine marketing, where some lawyers are buying keywords using their competitors’ names so that when a consumer searches for that competitor, the other lawyer’s ad will pop up.
Sound dodgy? Not according
Getting Google to rank your website high is a much harder task than you might imagine. In fact, there is an entire industry that has been created based upon helping businesses get their websites ranked high on the search engines. Search Engine Optimization (SEO) is a multi-billion dollar industry. There are so many tricks of
The Rainmaker Institute’s Rainmaker Retreat is a powerful 2-day law firm marketing boot camp that has helped thousands of attorneys transform their practices into “lifestyle law firms.”
We realize that not everyone is able to attend the live Rainmaker Retreat, so we’re making a live recording of this seminar available to you now to watch
If your law firm uses Google PPC (pay-per-click) advertising for lead generation, then you must read Dustin Ruge’s excellent LinkedIn article entitled 78 of the Top 100 Most Expensive PPC Terms are Legal to see if you’re getting your money’s worth.
Dustin, the author of THE TOP 20%: Why 80% of small businesses fail at
There is one simple marketing strategy that can mean real money in your pocket: increasing the online visibility of your law firm. If you increase your online visibility, you improve your chances of having potential clients find you because online is where consumers are looking for attorneys these days.
Here are some tasks you should
A few weeks ago, the ABA announced that its partnership with Rocket Lawyer — which it described in 2014 as an opportunity to “explore expanded opportunities for lawyers online” and “to expand legal services to those who need a lawyer’s counsel but are not currently being served for reasons ranging from affordability to ease of
Most people who need legal help search for a local law firm. This is why local search is so important when it comes to marketing your law firm online. Here are several ways you can ensure your firm shows up well in local search results:
Find the right keywords. You must use the same words
Far too often, a law firm website is a vanity project. Many firms want a big, glossy photo of their attorneys (preferably in an imposing board room), and their awards or recognitions prominently displayed on the home page.
Unfortunately, that doesn’t mean anything to your prospective clients. Here’s what they want to know when they
By now, we all know that creating fresh, relevant content is the new SEO. Good content is rewarded by Google and by the people you want to reach. Not only will they read and remember it, they’re much more likely to share it.
Venngage, a design firm specializing in visual content like infographics, interviewed
Join me tomorrow at 3 p.m. ET/ Noon PT for a free 60-minute legal marketing webinar: Develop Your Law Firm Marketing Plan, where you will learn…
A proven legal marketing system that has helped 15,000 attorneys convert more prospects into paying clients.
Step-by-step actions you should take throughout the course of the next 12