Internet Marketing for Lawyers

local searchFormer House speaker Tip O’Neill famously said, “All politics are local,” meaning that a politician’s success is directly tied to his or her ability to appeal to the concerns of their local constituency.   And the same can be said for law firm marketing:  local influence is key to obtaining qualified leads.

To realize the importance

The two largest search engines, Google and Bing, have confirmed that social media signals are being taken into account when it comes to ranking pages and content. 

Links shared via social media platforms – the most popular being Facebook and Twitter – can have a dramatic impact on your law firm marketing SEO efforts as

When it comes to doing business with an attorney, prospects only care about 3
things:

  • The Benefits they receive because of your services
  • The Value they perceive during the relationship
  • The Results they achieve from your service

If you’re an estate planner, don’t sell estate plans.
If you’re a family law attorney, don’t