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Category Archives: Internet Marketing for Lawyers

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Law Firm Marketing: Keys to Reaping Rewards of Relationships–Key #2

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
  Of the many legal marketing strategies, one of the most powerful is leveraging relationships to boost referrals. In today’s post, I’m going to be talking about the 2nd key to reaping the rewards of your relationships. Key #2: Increase the Frequency of Your Contact Try as we might, it’s difficult with our hectic schedules to… Continue Reading

Law Firm Marketing: Keys to Reaping Rewards of Relationships–Key #1

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
  Of the many legal marketing strategies, one of the most powerful is leveraging relationships to boost referrals. In today’s and Friday’s post, I’m going to be talking about 2 keys to reaping the rewards of your relationships. Key #1: When it comes to Referral Relationships, Take an Active Role. There is a Jewish saying “A… Continue Reading

Legal Marketing Expert’s Article Mentioned in ABA Publication

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
  Law firm internet marketing expert Aviva Cuyler, in her article “Small Marketing Steps with Big Impact” that appeared in the American Bar Association’s online publication GP Solo, mentioned my article “10 Steps to Create Your Law Firm Marketing Plan.” Although I am certainly honored by her mention, I’m mostly excited about the opportunity to… Continue Reading

Sometimes Your Legal Marketing Strategy Requires Sacrificing Sacred Cows

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
  These days, nothing is sacred, especially as it relates to law firm marketing in tough economic times. As an attorney who wants to grow your legal practice, you need to be willing to sacrifice those sacred cows. Here are just few questions that will help you prepare them for the pyre: Can you provide… Continue Reading

Effective Law Firm Marketing Depends Upon Technology: 5 Tech Tips to Boost Your Practice

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
  For law firm marketing to be effective, it’s a given that you need to harness the power of technology. By doing so, not only will you lower your costs but also you’ll improve your legal marketing results many times over. Here are 5 tips to help you get started: Instead of using a large… Continue Reading

Legal Marketing Strategies and Practice Management Advice Presented at Conference

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
  Helping attorneys to improve their law firm marketing while achieving the lifestyles they deserve has been my passion for more than 6 years now. On May 27 and 28th, I’ll be taking that message to Chicago at the “Get a Life” conference presented by Total Attorneys Practice Management Association. To register, click here! To… Continue Reading

Internet Marketing for Lawyers Includes Press Releases: 10 Top Reasons to Send Them

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
    Here are 10 top ten reasons to send out press releases: 1)     Accomplishments i) Winning political office. ii) Leadership positions in professional organizations. iii) Additional professional education. 2)     Appearances at major events i) Participant or speaker at a state, national international conference. ii) (Caveat: as long as it demonstrates the capabilities or the capabilities… Continue Reading

Internet Marketing for Lawyers Includes Press Releases: 3 Key Questions Answered

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
  One vital component of effective law firm Internet marketing is the press release. Today I will answer three key questions regarding press releases and Friday I’ll discuss the top 10 reasons for sending press releases. What Can a Press Release Do? A press release is a great public relations tool that can do many… Continue Reading

Legal Marketing Strategies: 4 Tips to Generate Clients Using Speaking and Seminars – Tip #4

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
  A very powerful law firm marketing strategy to generate more clients is to hold educational seminars or speak at events. Throughout this week, and into Monday of the next, I’ll be discussing 4 tips to help you effectively use this strategy. Today I’ll discuss Tip # 4: The Fortune is in the Follow-up The… Continue Reading

Legal Marketing Strategies: 4 Tips to Generate Clients Using Speaking and Seminars – Tip #3

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
Today I’ll discuss Tip # 3: Get Attendees Contact Information   Have a plan for obtaining the attendees; contact information both before and after your presentation. You want to get it before so that you can get ready to follow-up with them, but also after your presentation just in case somebody shows up at the door.… Continue Reading

Legal Marketing Strategies: 4 Tips to Generate Clients Using Speaking and Seminars – Tip #2

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
A very powerful law firm marketing strategy to generate more clients is to hold educational seminars or speak at events. Throughout this week, and into Monday of the next, I’ll be discussing 4 tips to help you effectively use this strategy. Today I’ll discuss Tip #2: Educate Your Audience In talking to your audience, you should… Continue Reading

Legal Marketing Strategies: 4 Tips to Generate Clients Using Speaking and Seminars – Tip #1

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
A very powerful law firm marketing strategy to generate more clients is to hold educational seminars or speak at events. Throughout this week, and into Monday of the next, I’ll be discussing 4 tips to help you effectively use this strategy. Today I’ll discuss Tip #1: Always Speak to Decision Makers The first important tip is… Continue Reading

Law Firm Marketing Success Tip: 4 Excellent Resources for Creating Your Fully-automated Follow-up System

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
  The key to enhancing your credibility as an expert, and building relationships online is to connect consistently with your potential clients. Remember, statistics show that it takes a minimum of 7 contacts to enroll a new client.  The best way to ensure consistent follow-up with those clients while saving your precious time is to… Continue Reading

Law Firm Marketing Success Tip: 5 Components of a Successful Blog

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Law Firm Websites, Legal Marketing Strategies
  Having your own blog is vital to effective law firm Internet marketing. To have a successful blog, there are 5 components you must keep in mind: Highly-targeted, well-branded. Provides quality content that solves your prospects’ challenges. Publish your blog constantly and consistently: 2 to 4 times per week. Write in relation to the most popular… Continue Reading

Law Firm Marketing Made Successful: The Law of 7

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
  Law firm marketing can be made successful. Notice I said “successful,” not easy. The truth is, when done correctly, law firm marketing is a complex endeavor that requires diligence, consistency and commitment. Only then is there a good chance that it will be successful, too. Consider the following statistics regarding contact with prospective clients:… Continue Reading

Law Firm Internet Marketing Strategy: 3 Ways to Build Your Million Dollar List (Part 3 of 3)

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
  In Monday’s post, I outlined 3 law firm Internet marketing strategies to build your million dollar list: Strategy #1: Build. Strategy #2: Borrow. Strategy #3: Buy. The law firm Internet marketing strategies we’ve covered so far are Strategy #1: Build and Strategy #2: Borrow. Today we’ll discuss Strategy #3: Buy In law firm Internet marketing, a very effective tool to… Continue Reading

Law Firm Internet Marketing Strategy: 3 Ways to Build Your Million Dollar List (Part 1 of 3)

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
  This week I’ll be discussing using three law firm Internet marketing strategies to build your million dollar list: Strategy #1: Build. Strategy #2: Borrow. Strategy #3: Buy. The law firm Internet marketing strategy today is Strategy #1: Build. When it comes to Internet marketing for lawyers, one of the easiest ways to build your list is through article… Continue Reading

To Niche or Not to Niche: An Essential Question in Law Firm Marketing

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
  To niche or not to niche? When it comes to legal marketing strategies, there are different schools of thought on this topic. You may be “pro-niche” or you may be “no-niche.” Or you may be a combination of both, like me. Why Niche Your Practice? It’s certainly helpful to concentrate your law firm marketing… Continue Reading

To Make Your Legal Marketing Easier, Use These 9 Keys to Identify Your Ideal Client

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
  Now that you have a better understanding of what it is that you, as an attorney, uniquely do, it’s time for the next step in legal marketing strategies: identifying your ideal client. Not all clients are created equal, especially when it comes to law firm marketing. Neither you nor your firm can be all things… Continue Reading

8 Questions for Developing Your Brand to Improve Your Law Firm Marketing

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
  Usually when most attorneys think of their law firms and their legal practices, the word “brand” doesn’t readily come to mind. But it should. And here’s why. Developing your unique brand is essential for effective law firm marketing because prospective clients: Have many, many attorneys in your practice area and geographic area to choose… Continue Reading

Use These Strategies to Get Better Legal Marketing Results from Speaking Venues

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
As you’re actively considering using speaking venues in your law firm marketing, there are strategies you need to apply before, during and after the event if you want your legal marketing to produce results. Here are these strategies: Legal Marketing Strategy:  Before Your Presentation Get attendees’ contact information. Legal Marketing Strategy:  During Your Presentation Have… Continue Reading

Your Law Firm Marketing Success in Speaking at Events Depends on These 13 Factors

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
Speaking at regular events—like annual conferences—is an effective law firm marketing strategy to attract new clients. However, there are many factors to keep in mind when considering speaking at these events as one of your legal marketing strategies. Here are 13 of them: 1) Find out the average size of attendance. 2) Determine the demographics… Continue Reading

7 Speaking Venues to Consider Adding to Your Legal Marketing Mix

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
One very effective law firm marketing technique to find new clients is using speaking venues. There are many different speaking venues to consider, depending upon your experience, skills and abilities. Here are 7 to consider: 1) Be the moderator of a panel (either a panel of 3-5 of the partners in your firm or of… Continue Reading

6 Public Relations Tips

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
“Public relations” is technically defined as the “management function of creating and sustaining mutually-beneficial relationships between an organization and its target audience.”  Public relations is a subset of marketing. However, public relations is different than marketing because the goal in public relations is to create relationships while marketing’s goal is to help with the exchange… Continue Reading