Internet Marketing for Lawyers

Okay, so this is a little self-promotional (even for me)…

But I just can’t contain my excitement!

I’m very excited to announce I will be giving a keynote presentation at the upcoming 82nd Annual Conference of the State Bar of California and they are promoting my presentation on their event’s homepage!

Here’s the

  1. Identify 2-3 specific networking groups to attend.
  2. Indentify at least 1 “elite” group and attend 1-2 times per quarter.
  3. Refine your “audio logo.” (For a definition of audio logo and an example of one, see Wednesday’s post.)
  4. Develop 3-5 open-ended questions you can ask at a networking event.
  5. Join your local bar association.
  6. Join your

One law firm marketing tactic that consistently helps most law firms get new clients is through referrals. Now there are several different ways to get those referrals: initiating a strategic referral partner mail & meet campaign; informal networking and formal networking.

“Formal networking” involves attending an organized group event such as industry trade shows, bar

Client satisfaction surveys are information gold mines. Through these surveys, you understand what your client thinks: about how you delivered your service; what you could have improved upon; what they actually gained from your service and what they really need from you.

Although this insight is vital, the benefits to client satisfaction surveys don’t stop

A Unique Competitive Advantage (UCA) answers the questions: Why should we hire you versus your competition? What’s unique about your firm and your services?

Here are 10 ways you can begin answering those questions:

  1. Benefits. What are the benefits of working with your firm as compared to working with others? What do you do that

One of the biggest mistakes I see most attorneys make in the legal marketing is defining their target market way too broadly. For example, a PI attorney might say: “My target market are those people who have been injured in Texas.”

Although this statement is certainly true, that’s a lot of people and it certainly

I just flew back from San Francisco. This last Friday & Saturday we had a fantastic group of attorneys for the first ever Rainmaker Retreat sponsored by the State Bar of California.

The staff at the Bar was fantastic. I was very impressed with their level of attentiveness and kindness. We look forward to

Law firm marketing is a complex and competitive business. And there are many reasons why certain law firms fail to grow or even fail to survive.

However, in my working with more than 6,000 attorneys over the years, I’ve come to find out that there are essentially 3 main reasons why attorneys fail to grow

Fear and negativity are pervasive and everywhere you look these days. I don’t know about you, but I’m getting really tired of it.

I’m on a personal crusade to promote a positive culture based on positive relationships and positive solutions. No, I’m not sticking my head in the sand, but I do believe that if

In this blog post, I’m letting you peek behind the curtain. I will give you the steps involved in this law firm marketing system that has helped many a client increase business.

  • Identify several professions or industries that already have trusted relationships with your target market. 
  • Build or buy a database of potential referral