The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Category Archives: Law Firm Marketing

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Bankruptcy Attorneys: It’s Not Too Late to Join Me This Week at the NACBA Annual Convention!

Posted in Business Development for Law Firms, Law Firm Marketing
The National Association of Consumer Bankruptcy Attorneys (NACBA) will hold its 26th annual national convention on April 19-22 at the Sheraton Downtown Denver. Whether you’re a member of NACBA or not, there is still time to register and attend! I will be presenting two workshops: Thursday, April 19 at 5 p.m. on Top 10 Mistakes Bankruptcy… Continue Reading

How to Tell If Your Content is Connecting

Posted in Law Firm Marketing
Recent research has shown that content marketing generates three times as many leads than traditional marketing while costing 62% less. Of course, to reap those rewards, your content marketing must be firing on all cylinders — especially when it comes to connecting with prospects on your website, blog or on social media. Some tried-and-true best… Continue Reading

The Lawyer’s Guide to Lead-Generating Landing Pages

Posted in Law Firm Marketing, Lead Conversion
Landing pages have been proven to more than double conversion rates when compared with website home pages. This is because they are created specifically for converting leads, featuring specialized content and offers that appeal to a targeted audience. To make your landing pages pay, you need to know the basics about how to create a highly effective… Continue Reading

Don’t Miss Our Free Training Webinar for Attorneys on Building a Great Online Reputation!

Posted in Internet Marketing for Lawyers, Law Firm Marketing
What do prospects see when they type your name into a search engine? If it’s not much, that can often be as harmful as something negative.  Creating a strong online reputation is critical to your ability to attract new clients. On Tuesday, July 18, 2017, at 11 a.m. PT/2 p.m. ET, the Rainmaker Institute will present a free… Continue Reading

Free Webinar 7/18: How to Protect, Build & Leverage Your Online Reputation

Posted in Internet Marketing for Lawyers, Law Firm Marketing
On Tuesday, July 18, 2017, at 11 a.m. PT/2 p.m. ET, the Rainmaker Institute will present a free online training event: How to Protect, Build & Leverage Your Online Reputation. Reputation is everything for attorneys. A good reputation gets you more clients through referrals; a bad one pretty much dooms your practice. So it’s no surprise that… Continue Reading