Tips for Law Firms on Marketing to MillennialsThose of us in the Gen X or Baby Boomer demographic sometimes enjoy poking fun at Millennials as entitled little snowflakes who grew up receiving participation trophies, have no idea how people got coffee before Starbucks, and popularized the man-bun.

But while we were all laughing, they were growing to become the largest demographic, overtaking

New Consumer Insights Your Law Firm Marketing Plan Needs to ConsiderConsumer insights are important when crafting a law firm marketing plan, and they have certainly changed a lot in the last few years. A new consumer content study by Adobe lists five significant changes that you need to dial in to your marketing planning for 2019, including:

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Free Webinar 1/15: Top 5 Ways Lawyers Are Filling Up Their Calendars With Appointments Fast - and Signing More Cases Every Month!It’s the second week of January and you have a lot of slots to fill on your calendar with appointments that will hopefully turn into new clients. So how are you going to do it?

You can begin by watching my free webinar on the Top 5 Ways Lawyers Are Filling Up Their Calendars With Appointments Fast — and Signing More Cases Every Month on Tuesday, January 15 at 1 p.m. ET/10 a.m. PT.

This free webinar will help you discover:


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Does Size Matter When it Comes to Law Firm Marketing?At some time, you’ve probably been told that it’s not the size of the dog in the fight, it’s the size of the fight in the dog (especially you litigators!). So while big firms do have some advantages over small to mid-size firms when it comes to resources available for law firm marketing, my experience

Why Law Firms Need a Strong BrandOne of the most effective ways you can distinguish yourself in the legal marketplace is by creating a brand that positions you as a leading authority in your area of practice. Without a strong brand, you run the risk of becoming a commodity — and as we all know, commodities typically have minuscule profit margins.