The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Category Archives: Law Firm Marketing

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How to Optimize Your YouTube Videos to Rank in Search Results

Posted in Digital Marketing for Law Firms, Law Firm Marketing, SEO for law firms
Most people are not aware that YouTube is the world’s third largest search engine, where three billion searches are executed every month (compared to Google at 100 billion and Bing at 26 billion searches per month). YouTube has become so enormous that videos not optimized fully for search likely won’t find an audience. Online video is… Continue Reading

5 Tips for Getting 5-Star Reviews

Posted in Law Firm Marketing
Word of mouth has always been important for lawyers to obtain new business — after all, what are referrals but informed word-of-mouth recommendations? Now that our lives are all online, it’s easier than ever for clients to post reviews of your services. And you can no more control that than you can order up a… Continue Reading

Apply Now for 2018 Law Firm 500 Award Recognizing Fastest Growing U.S. Law Firms

Posted in Law Firm Marketing, Legal Marketing
Law Firm 500 is a prestigious, one-of-a-kind award recognizing fast growing law firms of all sizes. It celebrates velocity, innovation, and the entrepreneurial spirit of law firms measured by revenue growth over the past three years. Law Firm 500 is similar in spirit to the Inc. 500, which recognizes fast growing, independently owned companies in the… Continue Reading

Bankruptcy Attorneys: It’s Not Too Late to Join Me This Week at the NACBA Annual Convention!

Posted in Business Development for Law Firms, Law Firm Marketing
The National Association of Consumer Bankruptcy Attorneys (NACBA) will hold its 26th annual national convention on April 19-22 at the Sheraton Downtown Denver. Whether you’re a member of NACBA or not, there is still time to register and attend! I will be presenting two workshops: Thursday, April 19 at 5 p.m. on Top 10 Mistakes Bankruptcy… Continue Reading

How to Tell If Your Content is Connecting

Posted in Law Firm Marketing
Recent research has shown that content marketing generates three times as many leads than traditional marketing while costing 62% less. Of course, to reap those rewards, your content marketing must be firing on all cylinders — especially when it comes to connecting with prospects on your website, blog or on social media. Some tried-and-true best… Continue Reading

The Lawyer’s Guide to Lead-Generating Landing Pages

Posted in Law Firm Marketing, Lead Conversion
Landing pages have been proven to more than double conversion rates when compared with website home pages. This is because they are created specifically for converting leads, featuring specialized content and offers that appeal to a targeted audience. To make your landing pages pay, you need to know the basics about how to create a highly effective… Continue Reading

Don’t Miss Our Free Training Webinar for Attorneys on Building a Great Online Reputation!

Posted in Internet Marketing for Lawyers, Law Firm Marketing
What do prospects see when they type your name into a search engine? If it’s not much, that can often be as harmful as something negative.  Creating a strong online reputation is critical to your ability to attract new clients. On Tuesday, July 18, 2017, at 11 a.m. PT/2 p.m. ET, the Rainmaker Institute will present a free… Continue Reading