By Stephen Fairley on Posted in Law Firm Websites,SEO for law firmsIt’s been two years since Google announced that it would be slowing rolling out their mobile-first index, a change that rewards sites for being mobile-friendly by ranking them ahead of desktop versions. That rollout has been underway for some time to the major sites on the Web, and is now making its way down to… Continue Reading
By Stephen Fairley on Posted in Law Firm WebsitesWhen someone visits your law firm website, you don’t have much time to engage them – industry research indicates most prospects spend less than 10 seconds evaluating your website or blog and if they find nothing immediately relevant to them, they quickly move on. You must grab them from the very first moment they land… Continue Reading
By Stephen Fairley on Posted in Law Firm WebsitesSometimes our success is impeded by obstacles of our own making. When it comes to your most important marketing tool — your law firm website — you may have (knowingly or unknowingly) made some choices that are standing in the way of bringing in new business. To have a law firm website that engages visitors… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesDid you know that attorney bio pages are typically the most visited pages on a law firm’s website? That’s because prospects want to know as much as possible about the person they will be entrusting a very important job to — in some cases, literally putting their lives in the hands of a stranger. So… Continue Reading
By Stephen Fairley on Posted in Law Firm Websites,Lead Generation for Law FirmsIf you’re dissatisfied with either the number or quality (or both!) of the leads you’re generating from your law firm website, here are 7 tips to set things right: #1: Have a mix of organic and paid search strategies. These days, getting on the first page of Google takes a mix of SEO strategies so… Continue Reading
By Stephen Fairley on Posted in Law Firm WebsitesGoogle loves speed. The faster a web page loads, the greater the user satisfaction. In fact, Google measures page speed load in microseconds and believes it is especially important on mobile devices when consumers are searching “in the moment” and will not tolerate slow loading times. You see, research has shown that most consumers expect… Continue Reading
By Stephen Fairley on Posted in Law Firm WebsitesI have worked with over 18,000 attorneys and have seen just about every kind of law firm website there is. Some are great, many are good, and unfortunately, there are some that are really bad. As you can imagine, the attorneys who have the bad websites are the ones who think online marketing is a waste… Continue Reading
By Stephen Fairley on Posted in Law Firm WebsitesIf you’re marketing your law firm correctly, you are driving prospects to your law firm website via social media, blogs, pay-per-click advertising, etc. Once they land on your home page, are they finding what they’re looking for that will lead them to contact you for an appointment? Or are they confused or, worse, bored? In… Continue Reading
By Stephen Fairley on Posted in Law Firm WebsitesIf you’ve been practicing law for more than 10 years, you probably hated creating your first law firm website. Chances are that it was too expensive, took too long to develop and probably doesn’t even have half the functionality that today’s sites do. Bottom line: If your law firm website is not generating quality leads for you,… Continue Reading
By Stephen Fairley on Posted in Law Firm WebsitesThere are many features you can add to your website to make it perform better for you. Some features make more sense for certain kinds of practices. As you might imagine, some of the things you would expect to find on a personal injury firm’s website may not work on a business litigation website. Here… Continue Reading
By Stephen Fairley on Posted in Law Firm WebsitesBy now, you surely know that prospects are checking you out online and one of the first places they will go to is your law firm website. Be sure to check your site for these features – having them incorporated into your site can double your Internet and website leads: #1: Onsite optimization. If you don’t… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesHow effective your online marketing is in generating leads for your law firm and nurturing those leads to become clients depends on how successful you are at identifying and speaking to your prospects’ “point of pain” – the problems they need your help in solving. You don’t have much time to engage them – industry… Continue Reading
By Stephen Fairley on Posted in Law Firm Websites,Lead Generation for Law FirmsIs your website operating to maximum efficiency for lead generation? Do people who come to your site stay or do they jump off after the home page? Do you know what your “bounce rate” is? If someone visits only one page on your site and then leaves, that’s a “bounce”. They haven’t found what they are looking… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for Lawyers,Law Firm WebsitesFar too often, a law firm website is a vanity project. Many firms want a big, glossy photo of their attorneys (preferably in an imposing board room), and their awards or recognitions prominently displayed on the home page. Unfortunately, that doesn’t mean anything to your prospective clients. Here’s what they want to know when they visit… Continue Reading
By Stephen Fairley on Posted in Law Firm WebsitesWhy is email marketing so important for attorneys? Because it is still the best and least expensive way to reach prospects and keep referral sources and clients engaged with your firm. Works best; costs less — that is a rare twofer! Yet the fact remains that everyone is inundated with too many emails, making a… Continue Reading
By Stephen Fairley on Posted in Law Firm WebsitesIt is estimated that 95% of law firms have a website (I’m not sure what the other five percent are holding out for…perhaps they still think the Internet is a fad), but too few attorneys are consistently generating quality leads from their online presence because they lack great content. Google has made it very difficult… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesIf you’ve been practicing law for more than 10 years, you probably hated creating your first law firm website. Chances are that it was too expensive, took too long to develop and probably doesn’t even have half the functionality that today’s sites do. If your law firm website is not generating quality leads for you, it’s a… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesHow effective your law firm website is in generating leads and nurturing those leads to become clients depends on how successful you are at identifying and speaking to your prospects’ “point of pain” — i.e., the problem they need your help in solving. You don’t have much time to engage them — a few seconds… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesGoogle algorithm updates are usually accompanied by much wailing and gnashing of teeth among marketers, and sometimes it’s for good reason. With one flick of a switch, all that hard work to improve search results can be undone if your site no longer complies with what Google considers to be best practices for your website… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesGoogle has announced that it will be changing its algorithm to use more mobile-friendly factors in its mobile search results on April 21, 2015, so if your site is not currently optimized for mobile devices, your page ranking will likely suffer. According to the Google announcement: Starting April 21, we will be expanding our use… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesYesterday, I spotted an interesting infographic on the Legal Productivity website entitled, 10 Surprising Stats on Law Firm Websites. You can scroll through it below. Kevin O’Keefe over at Real Lawyers Have Blogs picked up on it too, but his take is a little different than mine regarding one of those stats: that 40% of… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesHow many leads are you getting from your website or blog each month? It should be enough to justify the investment you’ve made, and the number should also be growing with time. Most law firms have a website, but many have made the common mistake of treating their site like an online brochure. Here are… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesIt’s 2015…so why are we still talking about law firm websites? Most of the attorneys I know understand the need for a website for their law firm and they have one. The more progressive lawyers have more than one. By now we all know that a vast majority of consumers start their search for an… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesIndustry-leading SEO services firm Searchmetrics releases a report every year that chronicles the ranking factors and correlations for producing higher rankings in Google search. If you rely on organic search to produce leads for your law firm, understanding the factors that Google considers important in ranking sites for the type of law you practice is… Continue Reading
