The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Category Archives: Law Firm Websites

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Latest Google Updates Mean Your Law Firm Website Better be Fast & Mobile Friendly

Posted in Law Firm Websites, SEO for law firms
It’s been two years since Google announced that it would be slowing rolling out their mobile-first index, a change that rewards sites for being mobile-friendly by ranking them ahead of desktop versions. That rollout has been underway for some time to the major sites on the Web, and is now making its way down to… Continue Reading

The 4 Critical Questions Your Law Firm Website Must Answer to Get & Convert More Leads

Posted in Law Firm Marketing, Law Firm Websites
How effective your online marketing is in generating leads for your law firm and nurturing those leads to become clients depends on how successful you are at identifying and speaking to your prospects’ “point of pain” – the problems they need your help in solving. You don’t have much time to engage them – industry… Continue Reading

How to Increase Your Law Firm Website’s Lead Generation Capability

Posted in Law Firm Websites, Lead Generation for Law Firms
Is your website operating to maximum efficiency for lead generation? Do people who come to your site stay or do they jump off after the home page? Do you know what your “bounce rate” is? If someone visits only one page on your site and then leaves, that’s a “bounce”. They haven’t found what they are looking… Continue Reading

12 Critical Elements Your Law Firm Website Home Page Must Have

Posted in Internet Marketing for Lawyers, Law Firm Websites
Far too often, a law firm website is a vanity project.  Many firms want a big, glossy photo of their attorneys (preferably in an imposing board room), and their awards or recognitions prominently displayed on the home page. Unfortunately, that doesn’t mean anything to your prospective clients. Here’s what they want to know when they visit… Continue Reading

Is Your Law Firm Website Generating Leads or Is It a Loser?

Posted in Law Firm Marketing, Law Firm Websites
If you’ve been practicing law for more than 10 years, you probably hated creating your first law firm website. Chances are that it was too expensive, took too long to develop and probably doesn’t even have half the functionality that today’s sites do. If your law firm website is not generating quality leads for you, it’s a… Continue Reading

Mobile-Friendly Sites to Rank Better on Google Starting April 21

Posted in Law Firm Marketing, Law Firm Websites
Google has announced that it will be changing its algorithm to use more mobile-friendly factors in its mobile search results on April 21, 2015, so if your site is not currently optimized for mobile devices, your page ranking will likely suffer. According to the Google announcement: Starting April 21, we will be expanding our use… Continue Reading

Factors That Correlate with Higher Google Rankings

Posted in Law Firm Marketing, Law Firm Websites
Industry-leading SEO services firm Searchmetrics releases a report every year that chronicles the ranking factors and correlations for producing higher rankings in Google search.  If you rely on organic search to produce leads for your law firm, understanding the factors that Google considers important in ranking sites for the type of law you practice is… Continue Reading