It’s been two years since Google announced that it would be slowing rolling out their mobile-first index, a change that rewards sites for being mobile-friendly by ranking them ahead of desktop versions. That rollout has been underway for some time to the major sites on the Web, and is now making its way down to
Law Firm Websites
4 Things Prospects Want to Know from Your Law Firm Website
When someone visits your law firm website, you don’t have much time to engage them – industry research indicates most prospects spend less than 10 seconds evaluating your website or blog and if they find nothing immediately relevant to them, they quickly move on. You must grab them from the very first moment they land…
Top 5 Essentials for Your Law Firm Website
Sometimes our success is impeded by obstacles of our own making. When it comes to your most important marketing tool — your law firm website — you may have (knowingly or unknowingly) made some choices that are standing in the way of bringing in new business.
How to Create an Attorney Bio That Persuades Prospects
Did you know that attorney bio pages are typically the most visited pages on a law firm’s website? That’s because prospects want to know as much as possible about the person they will be entrusting a very important job to — in some cases, literally putting their lives in the hands of a stranger.
So…
Law Firm Website Leads: How to Go from a Trickle to a Torrent
If you’re dissatisfied with either the number or quality (or both!) of the leads you’re generating from your law firm website, here are 7 tips to set things right:
#1: Have a mix of organic and paid search strategies.
These days, getting on the first page of Google takes a mix of SEO strategies so…
How to Get Your Law Firm Website Up to Speed [INFOGRAPHIC]
Google loves speed. The faster a web page loads, the greater the user satisfaction. In fact, Google measures page speed load in microseconds and believes it is especially important on mobile devices when consumers are searching “in the moment” and will not tolerate slow loading times.
You see, research has shown that most consumers expect…
How to Have a Top-Ranking Law Firm Website
I have worked with over 18,000 attorneys and have seen just about every kind of law firm website there is. Some are great, many are good, and unfortunately, there are some that are really bad. As you can imagine, the attorneys who have the bad websites are the ones who think online marketing is a…
4 Imperatives Your Law Firm Website Home Page Must Have to Convert Prospects
If you’re marketing your law firm correctly, you are driving prospects to your law firm website via social media, blogs, pay-per-click advertising, etc. Once they land on your home page, are they finding what they’re looking for that will lead them to contact you for an appointment? Or are they confused or, worse, bored?
In…
How to Tell if Your Law Firm Website Needs a Redesign
If you’ve been practicing law for more than 10 years, you probably hated creating your first law firm website. Chances are that it was too expensive, took too long to develop and probably doesn’t even have half the functionality that today’s sites do.
Bottom line: If your law firm website is not generating quality leads…
6 Features of a Winning Law Firm Website
There are many features you can add to your website to make it perform better for you. Some features make more sense for certain kinds of practices. As you might imagine, some of the things you would expect to find on a personal injury firm’s website may not work on a business litigation website.
Here…