2019 Resolution: Convert More Leads into Appointments In 2019, instead of making a resolution to lose that last 10 pounds that keeps hanging on (or coming back), why not resolve to do something different to fatten your wallet?

Establishing the right system to follow up with inbound leads and automating as much of the process as possible will help you capitalize on the money you are investing in lead generation and turn those leads that are falling through the cracks into dollars that fall to your bottom line.


Continue Reading 2019 Resolution: Convert More Leads into Appointments

Free Webinar 1/15: Top 5 Ways Lawyers Are Filling Up Their Calendars With Appointments Fast - and Signing More Cases Every Month!It’s the second week of January and you have a lot of slots to fill on your calendar with appointments that will hopefully turn into new clients. So how are you going to do it?

You can begin by watching my free webinar on the Top 5 Ways Lawyers Are Filling Up Their Calendars With Appointments Fast — and Signing More Cases Every Month on Tuesday, January 15 at 1 p.m. ET/10 a.m. PT.

This free webinar will help you discover:


Continue Reading Free Webinar 1/15: Top 5 Ways Lawyers Are Filling Up Their Calendars With Appointments Fast – and Signing More Cases Every Month!

How to Ensure Your Calls to Action Are AnsweredMillions of people purchase products every day because they were enticed to do so through a strong call to action – a Buy It Now, a Limited Time Offer, a Click Here, a Sign-Up Now – whatever the incentive, it moved them to a purchase decision.

Calls to action work for several reasons, chief among

This post was originally published two years ago.  The importance of lead conversion for law firms has never been greater, so we’ve updated the post:

4 Ways to Win More ClientsEvery lawyer knows what it’s like to pursue a prospect and then have that live lead go dead. Maybe they chose another firm. Maybe they thought they could handle it

Lead Conversion for Law Firms: Use These 6 Techniques to Boost Your Conversion RateThe art of lead conversion begins with an in-depth understanding of your prospect’s mindset.  You need to know their emotional triggers and their decision-making process and then leverage that knowledge to get them to act.

Use these well-proven persuasion techniques to increase your lead conversion rate:

Reciprocity. The need to repay a favor is

Landing pages are critical when it comes to converting visitors to your website, blog, social media post or e-newsletter into qualified leads. So if your law firm marketing is directing traffic to the home page of your website instead of a dedicated landing page, you are missing a big opportunity to capture more leads.

In