By Stephen Fairley on Posted in Legal Marketing for SolosDo you watch “Scandal?” That’s the ABC-TV drama starring Kerry Washington who plays Olivia Pope, the penultimate DC fixer who just happens to also be having an affair with the President of the United States. The real-life Olivia Pope (the one NOT having an affair with the President) is Judy Smith, America’s #1 crisis management… Continue Reading
By Stephen Fairley on Posted in Law Firm Development,Law Firm Marketing,Legal Marketing for SolosFor the solo practitioner or small law firm, breaking the 7-figure barrier in profits is often considered an unobtainable goal. But there are ways to accomplish this, and you shouldn’t let lack of knowledge stand in your way. I recently interviewed small business guru Michael Gerber, who INC Magazine has called “The World’s #1 Small Business Guru,” on how attorneys… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Legal Marketing for Solos,Legal Marketing StrategiesOver the next two days, I’m making four presentations to more than 300 attorneys attending The State Bar of California Solo & Small Firm Summit in Newport Beach. Here’s what I’m talking about: What Do You Want? Moving from a Job to a Law Practice and from a Law Practice to a Business Many attorneys… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Legal Marketing for Solos,Rainmaker Retreat Boot CampDo you remember when summer school used to be considered a punishment? I am sure kids still view it that way today, but getting the knowledge that will unequivocally allow you to reinvigorate and reinvent your legal practice should be something worthy of your attention. And it only takes two days! I am, of course, referring… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Legal Marketing for SolosNo doubt about it, times are hard. The downturn in the economy has affected everyone from homeowners to corporate leaders. Attorneys, law firms and law firm marketing teams have also felt the pinch. Law firm marketing teams must find different ways to encourage marketing endeavors that not only create effective strategies, but also decrease waste.… Continue Reading
By Stephen Fairley on Posted in Legal Marketing for SolosWhen it comes to legal marketing, lawyers today understand the essentials of communicating with clients. Unfortunately, many attorneys forget that their clients are everyday people who don’t understand legal jargon, concepts, and the intricacies of case law. In order to help provide greater understanding and credibility, legal marketing teams are encouraging law firms to adopt… Continue Reading
By Stephen Fairley on Posted in Legal Marketing for SolosSolo by Choice: How to be the lawyer you always wanted to be,by Carolyn Elefant, offers a lot of great legal marketing advice. The 300-page book offers legal marketing counsel beginning with the basics; such as tips on deciding if you want to remain a solo practitioner or expand your practice. Other interesting topics include: “legal… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Legal Marketing for SolosAttendees at the Small and Solo Law Firm Conference were treated to a number of fine speakers; all specialists in California law and law firm marketing. The two-day event was held June 26-27, 2008 at the Los Angeles Convention Center. The Conference, which was held in conjunction with the LACBA (Los Angeles Bar Association), offered… Continue Reading
By Stephen Fairley on Posted in Legal Marketing for SolosI am delighted to report that the First Annual Small Firm and Solo Conference (held last week in Los Angeles) was a huge success! Attendees came from far and wide; bringing with them enthusiasm and an eagerness to learn about business development for law firms and legal marketing strategies to maximize their law firm marketing success.… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Legal Marketing for SolosExcitement continues to build even after the First Annual Small Firm and Solo Conference was held. This ground-breaking event took place over 2 days (June 26-27, 2008) at the Los Angeles Convention center in Los Angeles, California. The conference was focused on providing small or solo law firms with the latest, most productive law firm… Continue Reading
By Stephen Fairley on Posted in Legal Marketing for SolosThe First Annual Small Firm and Solo Conference was held just a week ago in the city of Los Angeles, California. Held on June 26-27, 2008, at the Los Angeles Convention Center, lawyers from all over attended and gained a lot of knowledge in legal marketing. Prominent California attorneys teamed up with nationally recognized legal marketing experts to… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Legal Marketing for Solos Attorneys from small and solo law firms in the State of California gathered at the First Annual Small Firm and Solo Conference, June 26-27, 2008 to learn more about law firm marketing. This first ever state conference was hosted by the Los Angeles County Bar Association and The Rainmaker Institute, LLC (in conjunction with… Continue Reading
