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Law firm marketing and business development strategies

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Category Archives: Legal Marketing Strategies

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Law Firm Marketing: Where’s Your Focus?

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
I’ve been talking to quite a few attorneys over the past several months who are increasingly concerned about how the tough economy is affecting their practice and their ability to focus on marketing their law firm. Let’s have a little perspective on this. As a business owner, you can either focus on the fear and… Continue Reading

Legal Marketing Strategies: What Business Are You Really In?

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
When someone asks you, “What business are you in?” What do you answer? I suspect, if you’re like most attorneys, you’d answer: law, real estate law, probate law, family law . . . or anything related to the word “law.” Logical, right? It may be logical but it’s wrong. You may have a legal practice, but… Continue Reading

Law Firm Marketing: Does Twitter Change the Game?

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
Shortly after the Total Attorney’s Get a Life Conference in Chicago, a firestorm started in the legal blogosphere around the question: “Is Twitter the legal marketing tool it’s cracked up to be?” This firestorm was ignited by legal marketing consultant Larry Bodine when he contended during a Get a Life panel discussion that Twitter is not… Continue Reading

Changing the Rules of the Game (Rules #1 & #2)

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
In the past few years of my working with attorneys across the country, I’ve discovered that the legal marketing game has quickly changed. Sadly, many attorneys are still playing the old game by the same old rules. No wonder they’re seeing fewer clients, making fewer dollars and witnessing the erosion of their practices. That’s got… Continue Reading

Legal Marketing Strategies: 15 Ideas for Keeping in Touch with Referral Sources: Ideas 11-15

Posted in Law Firm Marketing, Legal Marketing Strategies
  Our legal marketing strategy for all this week is discussing 15 ideas you can use to keep in touch with your referrals. Today we’ll cover Ideas 11-15 #11. If you’re really into social media, try www.Twitter.com, a microblogging site. You can post updates on your status, but it limits you to only 140 characters. You… Continue Reading

Legal Marketing Strategies: 15 Ideas for Keeping in Touch with Referral Sources: Ideas 6-10

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
  #6. Send them a holiday card, but not on the major holidays like Christmas. Instead, try a Thanksgiving card or a St. Patrick’s Day card so it will stand apart. #7. Set-up a Google alert for a topic of interest to your referral sources. For example, “tax law changes” for CPAs or “Los Angeles commercial real… Continue Reading

Legal Marketing Strategies: 15 Ideas for Keeping in Touch with Referral Sources: Ideas 1-5

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
  Our legal marketing strategy for all this week is discussing 15 ideas you can use to keep in touch with your referrals. Today we’ll cover Ideas 1-5. #1. Send them an email immediately after each meeting with them. Send it the same day whenever possible. In the email express thanks for meeting with you, add… Continue Reading

Law Firm Marketing: Keys to Reaping Rewards of Relationships–Key #2

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
  Of the many legal marketing strategies, one of the most powerful is leveraging relationships to boost referrals. In today’s post, I’m going to be talking about the 2nd key to reaping the rewards of your relationships. Key #2: Increase the Frequency of Your Contact Try as we might, it’s difficult with our hectic schedules to… Continue Reading

Law Firm Marketing: Keys to Reaping Rewards of Relationships–Key #1

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
  Of the many legal marketing strategies, one of the most powerful is leveraging relationships to boost referrals. In today’s and Friday’s post, I’m going to be talking about 2 keys to reaping the rewards of your relationships. Key #1: When it comes to Referral Relationships, Take an Active Role. There is a Jewish saying “A… Continue Reading

Legal Marketing Expert’s Article Mentioned in ABA Publication

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
  Law firm internet marketing expert Aviva Cuyler, in her article “Small Marketing Steps with Big Impact” that appeared in the American Bar Association’s online publication GP Solo, mentioned my article “10 Steps to Create Your Law Firm Marketing Plan.” Although I am certainly honored by her mention, I’m mostly excited about the opportunity to… Continue Reading

Sometimes Your Legal Marketing Strategy Requires Sacrificing Sacred Cows

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
  These days, nothing is sacred, especially as it relates to law firm marketing in tough economic times. As an attorney who wants to grow your legal practice, you need to be willing to sacrifice those sacred cows. Here are just few questions that will help you prepare them for the pyre: Can you provide… Continue Reading

Effective Law Firm Marketing Depends Upon Technology: 5 Tech Tips to Boost Your Practice

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
  For law firm marketing to be effective, it’s a given that you need to harness the power of technology. By doing so, not only will you lower your costs but also you’ll improve your legal marketing results many times over. Here are 5 tips to help you get started: Instead of using a large… Continue Reading

Legal Marketing Strategies and Practice Management Advice Presented at Conference

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
  Helping attorneys to improve their law firm marketing while achieving the lifestyles they deserve has been my passion for more than 6 years now. On May 27 and 28th, I’ll be taking that message to Chicago at the “Get a Life” conference presented by Total Attorneys Practice Management Association. To register, click here! To… Continue Reading

Internet Marketing for Lawyers Includes Press Releases: 10 Top Reasons to Send Them

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
    Here are 10 top ten reasons to send out press releases: 1)     Accomplishments i) Winning political office. ii) Leadership positions in professional organizations. iii) Additional professional education. 2)     Appearances at major events i) Participant or speaker at a state, national international conference. ii) (Caveat: as long as it demonstrates the capabilities or the capabilities… Continue Reading

Internet Marketing for Lawyers Includes Press Releases: 3 Key Questions Answered

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
  One vital component of effective law firm Internet marketing is the press release. Today I will answer three key questions regarding press releases and Friday I’ll discuss the top 10 reasons for sending press releases. What Can a Press Release Do? A press release is a great public relations tool that can do many… Continue Reading

Legal Marketing Strategies: 4 Tips to Generate Clients Using Speaking and Seminars – Tip #4

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
  A very powerful law firm marketing strategy to generate more clients is to hold educational seminars or speak at events. Throughout this week, and into Monday of the next, I’ll be discussing 4 tips to help you effectively use this strategy. Today I’ll discuss Tip # 4: The Fortune is in the Follow-up The… Continue Reading

Legal Marketing Strategies: 4 Tips to Generate Clients Using Speaking and Seminars – Tip #3

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
Today I’ll discuss Tip # 3: Get Attendees Contact Information   Have a plan for obtaining the attendees; contact information both before and after your presentation. You want to get it before so that you can get ready to follow-up with them, but also after your presentation just in case somebody shows up at the door.… Continue Reading

Legal Marketing Strategies: 4 Tips to Generate Clients Using Speaking and Seminars – Tip #2

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
A very powerful law firm marketing strategy to generate more clients is to hold educational seminars or speak at events. Throughout this week, and into Monday of the next, I’ll be discussing 4 tips to help you effectively use this strategy. Today I’ll discuss Tip #2: Educate Your Audience In talking to your audience, you should… Continue Reading

Legal Marketing Strategies: 4 Tips to Generate Clients Using Speaking and Seminars – Tip #1

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
A very powerful law firm marketing strategy to generate more clients is to hold educational seminars or speak at events. Throughout this week, and into Monday of the next, I’ll be discussing 4 tips to help you effectively use this strategy. Today I’ll discuss Tip #1: Always Speak to Decision Makers The first important tip is… Continue Reading

Law Firm Marketing Success Tip: 4 Excellent Resources for Creating Your Fully-automated Follow-up System

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Legal Marketing Strategies
  The key to enhancing your credibility as an expert, and building relationships online is to connect consistently with your potential clients. Remember, statistics show that it takes a minimum of 7 contacts to enroll a new client.  The best way to ensure consistent follow-up with those clients while saving your precious time is to… Continue Reading

Law Firm Marketing Success Tip: 5 Components of a Successful Blog

Posted in Internet Marketing for Lawyers, Law Firm Marketing, Law Firm Websites, Legal Marketing Strategies
  Having your own blog is vital to effective law firm Internet marketing. To have a successful blog, there are 5 components you must keep in mind: Highly-targeted, well-branded. Provides quality content that solves your prospects’ challenges. Publish your blog constantly and consistently: 2 to 4 times per week. Write in relation to the most popular… Continue Reading