Legal Marketing Strategies

Law firm marketing is a complex and competitive business. And there are many reasons why certain law firms fail to grow or even fail to survive.

However, in my working with more than 6,000 attorneys over the years, I’ve come to find out that there are essentially 3 main reasons why attorneys fail to grow

Fear and negativity are pervasive and everywhere you look these days. I don’t know about you, but I’m getting really tired of it.

I’m on a personal crusade to promote a positive culture based on positive relationships and positive solutions. No, I’m not sticking my head in the sand, but I do believe that if

In this blog post, I’m letting you peek behind the curtain. I will give you the steps involved in this law firm marketing system that has helped many a client increase business.

  • Identify several professions or industries that already have trusted relationships with your target market. 
  • Build or buy a database of potential referral

When someone asks you, “What business are you in?” What do you answer? I suspect, if you’re like most attorneys, you’d answer: law, real estate law, probate law, family law . . . or anything related to the word “law.”

Logical, right? It may be logical but it’s wrong. You may have a legal practice,

Shortly after the Total Attorney’s Get a Life Conference in Chicago, a firestorm started in the legal blogosphere around the question: “Is Twitter the legal marketing tool it’s cracked up to be?”

This firestorm was ignited by legal marketing consultant Larry Bodine when he contended during a Get a Life panel discussion that Twitter is