The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Category Archives: Legal Marketing

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A Science-Backed Approach to Winning Arguments for Lawyers [INFOGRAPHIC]

Posted in Legal Marketing
Whether you argue the law for a living as a litigator or not, the fact of practicing law is that lawyers are always negotiating something with another party.  Even if that party is a prospective client.  And being a skilled negotiator not only takes practice, it also takes knowing how to look for the psychological and physiological clues from… Continue Reading

Top 3 Characteristics of High-Growth Law Firms

Posted in Law Firm Marketing, Legal Marketing
In its recently released 2017 High-Growth Study, professional services marketing and research firm Hinge Marketing looked at more than 1,100 “high-growth” professional services firms — including law firms — to determine what exactly allows these firms to attain an annual yearly growth rate of at least 20% and why they are twice as profitable as… Continue Reading

How to Write for the Non-Legal Mind

Posted in Legal Marketing
You can be the most brilliant attorney in the world but if no one understands what you have to say, then what’s the point? The law is complex, and many attorneys struggle mightily with developing legal-based content that speaks to their target market because of this complexity. But if you are not able to make… Continue Reading