Originally published on Sept. 9, 2015, and updated on Oct. 3, 2019:
One of the most common questions I get from attorneys is how to identify the right social media networks for their firms. Frankly, it’s not that hard.
The most important thing in identifying the right social media platform is to know your target
Fear of the unknown is a basic human instinct, and we see it every day when it comes to attorneys and social media. But with 77% of Americans using social media, it’s time to face your fears!
One way to face your fear is to learn all about proven social media marketing strategies attorneys have
In January 2018, Facebook announced that it was changing its algorithm to prioritize posts from friends and family over business posts. By August 2018, the News Feed algorithm change had resulted in a drop in engagement for business pages — by as much as 50% for some categories.
Although there are a few reports of
Social media is the way people connect today and you want your law firm to be in the thick of it. But if you’re a newbie to social media for business, then there are 9 social media “musts” you need to follow to connect with your target market:
#1: Define your target.
Defining a target
If you’d like to start using Twitter — or if you’ve already started but want to do better — here are some tips for attorneys on how to engage:
Pick a trending topic and offer your own spin. Every time you sign in, your Twitter home page will give you a list of topics that are currently trending on the site. You can even customize this feed for your geographical area. Picking a trending topic and adding your own spin on it is a good way to get more attention for your posts.
Did you have a nice big piece of chocolate cake yesterday? You should have, because yesterday was Chocolate Cake Day. If you didn’t want the extra calories, there was still a good reason to have this date marked on your calendar: it’s just one of many engaging ideas from which you can build a blog or social media post around.
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Even if you have been advertising on Facebook for some time, you may not realize that, like Google, Facebook algorithms change all the time and the strategy you set for your ad campaign yesterday may not work in the same way for you today.
Here are 10 things about Facebook advertising you need to take into consideration when developing your social media marketing campaigns:
![How to Create a YouTube Channel for Your Law Firm [INFOGRAPHIC]](https://www.therainmakerblog.com/wp-content/uploads/sites/820/2018/08/youtube-e1534197920383.jpg)
We know that lawyers love words. But your potential clients love video, and hosting your video clips on YouTube and Facebook is an excellent way to make your case to those potential clients as well as improve your SEO.
Whether or not you have video already on your website, you should create a YouTube channel
Social media is huge. Literally. There are billions of people on Facebook alone, so how can you be sure you are reaching your ideal client with your Facebook ads? Thankfully, this monster social media platform is doing more for business than ever before to help you find and target your ideal clients.
Here are four
Social media is so prevalent today that there is a ton of research out there on what marketers really want to know: what, how and when to post on social media. Unfortunately, not too many of us have the time to scour all that research and organize the rich insights into information that will benefit