By Stephen Fairley on Posted in Social Media Marketing for Law FirmsSocial media is so prevalent today that there is a ton of research out there on what marketers really want to know: what, how and when to post on social media. Unfortunately, not too many of us have the time to scour all that research and organize the rich insights into information that will benefit… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsThe questions surrounding the legitimacy of social media posts by fake news organizations is driving big changes in the way businesses will use social platforms to connect with consumers. Facebook recently announced that it was changing its algorithm to prioritize posts from friends and family over business posts. Other platforms are examining their feed priority… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsWe all know that building long-term, meaningful and influential relationships is foundational to a successful legal practice. After all, people don’t hire law firms; they hire an attorney. And the more people you connect with, the more opportunities you have to build meaningful relationships, and the more potential clients and referral sources you can generate. With… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsSocial media is the way people connect today and you want your law firm to be in the thick of it. But if you’re a newbie to social media for business, then there are some pitfalls you’ll want to sidestep in order to connect with your target market: Not defining a target. Defining a target… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsEveryone you know is on social media. All the research tells you that you should be there, too. And you finally agree that you should be there because it’s where business gets done these days. One problem: you have no clue where to begin. As any marketer will tell you, developing your strategy is where… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsIf you’re actively engaged in law firm marketing, you should already know that Facebook has some staggering stats when it comes to audience and reach: 2 billion monthly active users worldwide (that’s 27% of all people on the planet) 83% of women and 78% of men use Facebook; by age the breakdown is: 88% of… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsAttention NACBA Members: Do you know all the ways you can use LinkedIn to build a robust referral network for your consumer bankruptcy practice? Most attorneys already have a profile on LinkedIn, but very few know how to effectively use it to build a powerful referral network. On Thursday, August 24 at noon PT/3 p.m.… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsThe problem many legal marketers face when it comes to social media is how to measure it, since social media delivers as many if not more intangibles than it does tangible things like clicks, likes and visits. To gauge the true value for your law firm, consider these 10 ways that your firm may already be benefitting… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsI’ve been writing about social media marketing for law firms so long that my first blog post about the subject here talked about the most popular platform being MySpace! That was 10 years ago. Facebook was only 3 years old. LinkedIn was 5 years old but was a totally different site than it is today.… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsWhile there is no perfect time for everyone, there is plenty of research available that shows what works for most businesses when it comes to posting on social media. Recently, the team at CoSchedule took research from 20 research studies to compile a guide to the best times to post on social media. They took that data and… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsInstagram is not on many law firm’s radars, which makes it rife with opportunity for savvy social media legal marketers to use this popular channel to acquire new leads. Instagram is all about images. 20 million users in the U.S. visit the site every day to see photos and read stories that inspire and connect… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsFor the third year, legal practice website Attorney at Work has conducted an annual survey that reports on the social media habits, preferences and attitudes of attorneys. The latest survey, conducted in February 2017, gathered responses from 302 lawyers. While perhaps not statistically significant, these responses are interesting to note in terms of identifying trends… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsI believe in measuring everything. And if you are investing your hard-earned dollars in social media marketing for your law firm, you should be measuring its performance so you can ditch what doesn’t work and concentrate that money on what does. For too long, some people have believed that measuring social media ROI was impossible. They… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsToday, clients find lawyers who have a decent website, are on social media, blogging and using these tools to build and grow a contact list, and then marketing to it. The Internet and social media are the fastest growing ways divorce attorneys are finding new clients. Small firms need to define their ideal client, use… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsIf your law firm’s social media marketing program is not delivering the leads or engagement that you’d like to see, then you need to take a fresh look at what you are doing and how you are doing it. Here are 10 tips that can take your social media marketing to a new level: Post… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsThere are lots of legal blogs out there. Many of them may be by your competitors. So how do you ensure that your law firm blog will find a good following when there are so many choices? Here are 7 ways to gain readers for your law firm blog: Take a stand. It’s human nature to… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsTo generate online leads, it’s not enough anymore to just rely on SEO for organic search results. You also need to be running online law firm advertising, and Facebook ads are one of the least expensive and most effective ways to generate leads for B2C law firms. If you’ve used Google PPC ads, you know how expensive… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsHave you ever wondered how you stack up against other lawyers who are using social media to generate new business and referrals? Thanks to law practice management system company MyCase, you no longer need to guess (see infographic below). MyCase took data from the ABA’s Legal Technology Report to create this visual representation of who… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsThere is no one who should know your potential clients better than you do. Not only is this critical for your business, it is also vital for your law firm marketing. You simply must be able to reach the right people in the right places at the right time or your marketing — no matter… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsWhen you post something on social media that no one comments on or likes, it almost feels like a personal rejection. And when you’re posting to get attention for your law firm and no one cares what you’re writing, you are wasting your time. One of the most important ways to get noticed on social… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsBy now, most attorneys have gotten religion when it comes to the importance of making social media a prominent part of your marketing mix. Yet there are still many law firms that routinely commit social media sins that hinder their ability to capitalize on all the benefits social media offers. Here are 7 social media… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsIf there’s one thing that’s clear about the new administration, it’s that it has drawn full attention to Twitter. There are many who think not in a good way. But Twitter can be used by lawyers to do good things for their visibility online. Here are some tips on how you can master the use… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsIf you’re a lawyer who’s at a loss on how to leverage LinkedIn for leads and referrals, then you must attend my Feb 2 training webinar sponsored by Clear Law Institute: LinkedIn for Lawyers: 10 Steps to Unlock the Power of Social Media. LinkedIn is a powerful social media tool for lawyers and litigators. Most… Continue Reading
By Stephen Fairley on Posted in Social Media Marketing for Law FirmsSmallLaw, a popular email newsletter for solo practitioners and those who manage and work in small law firms, reviews hundreds of articles published every week. From these articles, they select one as their SmallLaw Pick of the Week — something they feel is a must-read for this audience. While I’m making merry over the holidays,… Continue Reading
