By Stephen Fairley on Posted in UncategorizedHaving trouble figuring out the most cost effective law firm marketing methods? It’s important to avoid hundreds of hours and much effort lost through the mistakes of trial and error. Stumbling and fumbling around is a sure-fire way to waste lots of time and money in the world of professional law firm marketing. If you… Continue Reading
By Stephen Fairley on Posted in UncategorizedThe Los Angeles County Bar Association and The Rainmaker Institute, LLC, in conjunction with LegalTech, announce the First Annual Small Firm and Solo Conference in the State of California. At this 2 day law firm marketing event for small law firms, attorneys will learn from nationally recognized law firm marketing experts and prominent California attorneys… Continue Reading
By Stephen Fairley on Posted in UncategorizedOne of the most common questions we receive from attorneys is “How do I build my expert status and presence of my law firm on the internet?” An essential strategy to add to a law firm marketing plan is writing and submitting articles online. By submitting articles online, you and your law firm benefit in… Continue Reading
By Stephen Fairley on Posted in UncategorizedI was recently coaching a law firm partner at a small east coast law firm who was lamenting how slow new business has become in the past few months. As we talked, I asked him, “What have you done in the past 3 months to build relationships with potential referral partners?” He mentioned going to… Continue Reading
By Stephen Fairley on Posted in UncategorizedI just saw the new “Michael Clayton” movie over the weekend. Overall, it was a little slower than I hoped, and I definitely saw Steven Soderberg’s input (he was an executive producer). I thought it showed a rare and honest picture of the struggles faced by attorneys in large defense litigation firms. The insight into… Continue Reading
By Stephen Fairley on Posted in UncategorizedOne of secrets of highly successful attorneys is that they make time to plan for the future of their law firm. We recommend meeting at least once per quarter with your senior partners (even if you are the entire partnership) to evaluate your achievements, set new goals and work on your law firm marketing plan… Continue Reading
By Stephen Fairley on Posted in UncategorizedJeff Zinder is a highly successful civil litigation lawyer and partner at Zinder and Park in North Hollywood, CA. Even though he has practiced for over 30 years and built a multi-million dollar law firm, he still felt uncomfortable with many of the marketing techniques other lawyers used to attract more clients. This is a… Continue Reading
By Stephen Fairley on Posted in UncategorizedThe American Bar Association (ABA) recently issued a turning point opinion in support of “collaborative law” agreements by attorneys. In his “Lawyers who mediate, not litigate” article, lawyer and mediator at the Boston Law Collaborative, LLC, David A. Hoffman defines collaborative law as “widely used process in which the lawyers and clients agree that the… Continue Reading
By Stephen Fairley on Posted in UncategorizedAccording to the American Bar Association, there are currently 1,143,358 active attorneys in the United States. With thousands of law firms offering exactly the same services, and with the expanding role of globalization in the legal arena, it is critical for these legal professionals to know very specific key details about their competition. With an… Continue Reading
By Stephen Fairley on Posted in UncategorizedThe Nation’s Largest Provider of Strategic Marketing Services for Small to Medium Sized Law Firms At the Rainmaker Institute, we specialize in law firm marketing for attorneys at small to medium sized firms and solo law firms who want to: Discover how to generate more and better referrals Learn a proven marketing system that delivers… Continue Reading
By Stephen Fairley on Posted in UncategorizedStrategic Referral Partners (SRPs) are the best source of new referrals. SRPs are people who already have a relationship with or already do business with the people you want to reach.… Continue Reading
By Stephen Fairley on Posted in UncategorizedOne of the things we are most frequently asked is: "How can I effectively find more and better clients?" There are some deceptively simple, yet amazingly powerful strategies small and solo law firms can use to market their law firm and create a referral-based law practice.… Continue Reading
By Stephen Fairley on Posted in UncategorizedOne of the questions our clients struggle the most with when it comes to marketing their law firm is "How do I differentiate my law firm from my competition?" Here are 3 specific ways.… Continue Reading
