Square-Badge-LargeEarlier this week, Legal Talk Network’s Christopher Anderson interviewed TRI CEO Stephen Fairley on law firm intake and lead conversion on his podcast, The Un-Billable Hour.

Most law firms have no idea of how to implement an intake and lead conversion process that truly delivers results.  In fact, many law firms are completely uneducated

Some very interesting stats from email marketing software and services provider Emma recently hit my inbox and they are worth sharing with you:

The average open rate for welcome emails is 50%, making those types of emails highly effective.  Whenever someone signs up for anything and provides their email address, an automated welcome email