The last economic downturn had a sobering effect on legal pricing; add to that the proliferation of online legal services and many attorneys are facing a fee dilemma of epidemic proportions.

Even with those things that are beyond your control, you need to realize that the basis of most legal pricing problems comes down to

For most attorneys, reputation is everything.  Back in the day, attorneys gained their reputations primarily through word-of-mouth and personal interaction.  Today, building a reputation must contain an online element since this is where most people gather and interact in the 21st century.

Here are three steps that will help you build your legal brand