When I started out in law firm marketing some 20 years ago, it was a lonely profession. Today, the law firm marketing landscape is covered with so-called “experts” in SEO, social media, digital marketing, you name it. Some are good at what they do, but most have no business calling themselves an expert at anything
How to Face Your Social Media Fears
Fear of the unknown is a basic human instinct, and we see it every day when it comes to attorneys and social media. But with 77% of Americans using social media, it’s time to face your fears!
One way to face your fear is to learn all about proven social media marketing strategies attorneys have
3 Ways Lawyers Can Improve Client Communication
The #1 complaint clients make to bar associations is about their attorney’s failure to communicate. Communication is fundamental to building a strong, lasting relationship with clients. You must stay on top of your email and phone messages.
If you spend a lot of time in court, then you need to (1) better set and manage
7 Tips to Popularize Your Law Firm Blog
There are lots of legal blogs out there. Many of them may be by your competitors. So how do you ensure that your law firm blog will find a good following when there are so many choices? Here are 7 ways to gain readers for your law firm blog:
Take a stand. It’s human nature
The Client Exit Interview Script That Leads to Retention & Referrals
Conducting exit interviews with a client after their legal matter has been concluded is essential. Yes, it can sometimes be uncomfortable. But it is almost always beneficial, since the insights you gain can be used to improve your firm in ways that will eventually lead to more business and happier clients.
Here are 6 critical
How to Grow Your Law Firm by Hiring the Right People [Free Webinar]
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The nation’s unemployment rate is at the lowest it’s been in almost 20 years — 3.8% in February — and still trending downward. In real estate parlance, this means it’s a seller’s market and buyers (employers) are finding it harder to recruit and retain top talent in almost every field, including legal.
I’m not talking
3 Social Media Marketing Tactics That Are a Must for Law Firms Today
In January 2018, Facebook announced that it was changing its algorithm to prioritize posts from friends and family over business posts. By August 2018, the News Feed algorithm change had resulted in a drop in engagement for business pages — by as much as 50% for some categories.
Although there are a few reports of
8 Email Marketing Myths That Are Truly ‘Fake News’!
Not only is email marketing NOT dying, it is still the most trusted form of communication. Combine that fact with the reality that it is also the most cost effective way to market to clients and prospects and you have a real winning proposition!
Since email marketing has been around since the advent of email,
3 Steps to Create a Steady Stream of Referrals
How do you continue to build relationships with referral sources when you are always crunched for time? Just like anything else that matters, you have to carve some time out for the things that are meaningful to you — and few things are more meaningful when it comes to building a profitable law practice than
Finding Solutions to Your Law Firm’s Most Challenging Problems
Imagine what it would be like to have skilled and focused law firm partners helping you find solutions to the most challenging questions and issues in your practice. You would get many lives of experience, resources, education and insight from which to draw. There are few things as powerful.
This is what membership in the