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Stephen is the CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in lead conversion for small & medium sized law firms. Over 18,000 attorneys nationwide have benefited from learning and implementing the proven marketing and lead conversion strategies taught by The Rainmaker Institute, LLC.

Tips for Law Firms on Marketing to MillennialsThose of us in the Gen X or Baby Boomer demographic sometimes enjoy poking fun at Millennials as entitled little snowflakes who grew up receiving participation trophies, have no idea how people got coffee before Starbucks, and popularized the man-bun.

But while we were all laughing, they were growing to become the largest demographic, overtaking

3 Ways Lawyers Can Improve Client CommunicationThe #1 complaint clients make to bar associations is about their attorney’s failure to communicate. Communication is fundamental to building a strong, lasting relationship with clients. You must stay on top of your email and phone messages.

If you spend a lot of time in court, then you need to (1) better set and manage

7 Tips to Popularize Your Law Firm BlogThere are lots of legal blogs out there. Many of them may be by your competitors. So how do you ensure that your law firm blog will find a good following when there are so many choices? Here are 7 ways to gain readers for your law firm blog:

Take a stand.  It’s human nature