Most attorneys I know have a pretty healthy opinion of their ability to close the sale at the initial consultation. Yet they are always looking for ways to improve their conversion rate — which tells me that maybe they’re not as confident as they appear.
If you’ve gone to the trouble and expense to get
Those of us in the Gen X or Baby Boomer demographic sometimes enjoy poking fun at Millennials as entitled little snowflakes who grew up receiving participation trophies, have no idea how people got coffee before Starbucks, and popularized the man-bun.
But while we were all laughing, they were growing to become the largest demographic, overtaking
When I started out in law firm marketing some 20 years ago, it was a lonely profession. Today, the law firm marketing landscape is covered with so-called “experts” in SEO, social media, digital marketing, you name it. Some are good at what they do, but most have no business calling themselves an expert at anything
Fear of the unknown is a basic human instinct, and we see it every day when it comes to attorneys and social media. But with 77% of Americans using social media, it’s time to face your fears!
One way to face your fear is to learn all about proven social media marketing strategies attorneys have
The #1 complaint clients make to bar associations is about their attorney’s failure to communicate. Communication is fundamental to building a strong, lasting relationship with clients. You must stay on top of your email and phone messages.
If you spend a lot of time in court, then you need to (1) better set and manage
There are lots of legal blogs out there. Many of them may be by your competitors. So how do you ensure that your law firm blog will find a good following when there are so many choices? Here are 7 ways to gain readers for your law firm blog:
Take a stand. It’s human nature
Conducting exit interviews with a client after their legal matter has been concluded is essential. Yes, it can sometimes be uncomfortable. But it is almost always beneficial, since the insights you gain can be used to improve your firm in ways that will eventually lead to more business and happier clients.
Here are 6 critical
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The nation’s unemployment rate is at the lowest it’s been in almost 20 years — 3.8% in February — and still trending downward. In real estate parlance, this means it’s a seller’s market and buyers (employers) are finding it harder to recruit and retain top talent in almost every field, including legal.
I’m not talking
In January 2018, Facebook announced that it was changing its algorithm to prioritize posts from friends and family over business posts. By August 2018, the News Feed algorithm change had resulted in a drop in engagement for business pages — by as much as 50% for some categories.
Although there are a few reports of
Not only is email marketing NOT dying, it is still the most trusted form of communication. Combine that fact with the reality that it is also the most cost effective way to market to clients and prospects and you have a real winning proposition!
Since email marketing has been around since the advent of email,