Be That Guy:  Why Differentiation MattersThe ad above was clipped by one of our TRI writers as an interesting illustration of using a ubiquitous point of pain to differentiate yourself in your marketing efforts.

The ad is for a roofing company that obviously knows its target market. Because you only call roofers if you really need your roof fixed. It’s

U.S. Supreme Court Decision Could Cause State Bars to Lose Antitrust ImmunityYesterday, the U.S. Supreme Court handed down its decision in North Carolina Board of Dental Examiners v. Federal Trade Commission, ruling that a regulatory body of a self-regulated profession (dentists in this case, but the law would apply as well) are only immune from antitrust liability if they are actively supervised by state governmental