As a constant source of fresh content, your law firm blog is a great tool for building your online authority and boosting your SEO. Research shows that blogs consistently deliver the goods in terms of more traffic to your website, more leads, and higher ranking in search engine results pages.
But could you be doing
Blogs hold a unique position in the online media landscape because they have become an accepted source of information. When used properly, a blog becomes a clear, consistent voice for your practice. It entices prospects, referral sources, colleagues, clients and thought leaders to engage you in dialogue. It keeps you top of mind and builds
Done right, your law firm blog should be a hub for your social media outreach efforts, but did you know that it can also help you maximize SEO results for your website? Here are some simple ways to use your blog for SEO gains:
Name it right. Do NOT just name your blog…BLOG. Incorporate your
If you blog as much as I do and for as long as I have, the day will come when the well runs dry. Maybe you think a topic will come to you if you focus on something else for awhile (work or a round of golf). But then you never get back to the
A law firm blog is one of the best ways for attorneys to get to the top of Google for targeted search results because, when done right, it is the best way to push fresh content into the search engines.
In addition, social media research by HubSpot shows that companies with blogs generate 67%
According to HubSpot’s State of Inbound Marketing 2016 Report, the average time it takes to write a typical 500-word blog post is one to two hours. While this may sound like a lot of time, it isn’t. The first 10 or 20 blogs you write will come fairly easy. It’s after you’ve been blogging
For many attorneys, maintaining a blog is like eating kale – we know it’s really good for us, but we just can’t seem to get all excited about it. But if eating kale was the best possible way to get your law firm coffers to overflow status, I bet you would be digging into a
There is a reason why we absorb only 20% of what we read but we retain 80% of what we see.
We’re human — we’re built that way.
Humans are visual beings, so if you can deliver your data visually in an engaging way – through a photo, a video, an infographic, a slide show
(View Part 1 of this 3-part post here.)
The Hard Part of Blogging: Finding the Time
According to HubSpot’s State of Inbound Marketing 2015 Report, the time it takes to write a typical 500-word blog post is 1-2 hours.
HubSpot interviewed 4,000 marketers around the world for their 2015 report. In North America,
