There are lots of legal blogs out there. Many of them may be by your competitors. So how do you ensure that your law firm blog will find a good following when there are so many choices? Here are 7 ways to gain readers for your law firm blog:
Take a stand. It’s human nature
Blogs hold a unique position in the online media landscape because they have become an accepted source of information. When used properly, a blog becomes a clear, consistent voice for your practice. It entices prospects, referral sources, colleagues, clients and thought leaders to engage you in dialogue. It keeps you top of mind and builds
If you blog as much as I do and for as long as I have, the day will come when the well runs dry. Maybe you think a topic will come to you if you focus on something else for awhile (work or a round of golf). But then you never get back to the
Many attorneys have turned to blogging to engage prospective clients — in other words, to generate leads. However, your law firm blog will not perform to your expectations if you focus solely on its content. You need to be employing other tools that encourage engagement and lead them to contact you for follow-up.
Blogs hold
There are lots of legal blogs out there. Many of them may be by your competitors. So how do you ensure that your law firm blog will find a good following when there are so many choices? Here are 7 ways to gain readers for your law firm blog:
Take a stand. It’s human nature
For many attorneys, maintaining a blog is like eating kale – we know it’s really good for us, but we just can’t seem to get all excited about it. But if eating kale was the best possible way to get your law firm coffers to overflow status, I bet you would be digging into a
(View Part 1 of this 3-part post here.)
The Hard Part of Blogging: Finding the Time
According to HubSpot’s State of Inbound Marketing 2015 Report, the time it takes to write a typical 500-word blog post is 1-2 hours.
HubSpot interviewed 4,000 marketers around the world for their 2015 report. In North America,
A law firm blog is one of the best ways for attorneys to generate leads, demonstrate leadership and gain leverage online by improving your search engine results.
There is no doubt that blogging helps your firm get to the top of Google for targeted search results. This is because Google and other search engines love
A law firm blog is one of the best ways for attorneys to get to the top of Google for targeted search results. Google loves fresh content and when done right, a blog is the best way to push fresh content into the search engines.
In addition, social media research by HubSpot shows that
