By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesImages are a must these days for populating blogs and websites. Not only do they attract attention for your content, they also help you rank better in search. Plus, humans are visual beings, so since you are writing for people, choosing a killer image to illustrate your words will help your content get enjoyed and… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing Probably the second most frequent question we are asked when it comes to blogging (the first being, how do I find the time?) is how to get an audience for your legal blog. Of course, no one wants to spend precious time crafting great content only to put it out there and have it go… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingNo matter how much you may enjoy writing, the fact is that all of us get stuck at some time when it comes to coming up with a good idea for a blog post. For example, today I am stuck for a good idea for this post – so I did some searching for how… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingHundreds of top law firms write new blog content every month, but most of their posts are never read by their top prospects! What can you do so prospects want to continually read your blog posts? You probably already know that content marketing is a top strategy to attracting and building relationships with new leads.… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingI talk a lot about the importance of differentiating your firm by focusing your marketing efforts on communicating your unique competitive advantage – the benefits a client gets from working with you, the value you provide, the results you’ve gotten for past clients and the creative solutions you employ to solve legal issues. Once you’ve… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingThe purpose of having a blog is to foster an online dialogue with prospects, clients and referral sources so that when they need someone who does what you do, they will think of your first. Drawing people into your conversation requires you to often step outside your comfort zone, since most attorneys write the way… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingGreat copywriting for blogs, websites and other online content takes more than just a way with words. Writers who do this for a living know things like the importance of creating compelling calls-to-action, optimizing for search, using formats that draw readers in using things like bullet points and lists, and other tricks of the trade.… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingIf you are truly vested in increasing your online presence, then you probably have either started a blog or have plans to do so (hopefully soon). Here are four steps that will help you develop a successful blog for your law firm: 1. Set your goals. Why do you want a blog? Most attorneys who… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingThere are a number of excellent reasons you should be blogging – to demonstrate your expertise in your field of practice, to brand your firm, to differentiate yourself from competitors, to attract prospects and to boost your SEO with fresh content. If you are not seeing the results you want, then you need to be… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingI am taking some time off over the holidays and hope you are too. We all need some time away to refresh our brains and prepare ourselves for the challenges of a new business year. While I’m away, I thought I would share 12 of my favorite infographics from this blog in 2013. Each one… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingAt our Rainmaker Retreat two-day legal marketing seminar, I talk about how everything you do on the Internet starts with a great blog. Create a blog, post to it regularly with great content, then link your posts to your social media profiles and pages, and watch your traffic and search results improve. Most attorneys find blogging… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingFor many attorneys, blogging is like eating vegetables….we know they are really good for us, but we just can’t seem to get all worked up about them. But if eating vegetables was the best possible way to get your law firm coffers to overflow status, I bet you’d be digging into a plate of them… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingAlthough the average person may find it hard to believe any lawyer would have a hard time finding something to say, this is definitely not the case for anyone who blogs – lawyers included. At our two-day legal marketing seminar, The Rainmaker Retreat, I see many attorneys get excited once they truly understand the benefits… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingWith Google now placing more emphasis on authority – which is a website or blog that is recognized online as a leader based on a number of factors like links and social references – it is more important than ever that your blog exudes credibility. This infographic by Mitt Ray, founder of SocialMediaWriting.com, provides insight… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingIf there is one thing I hear over and over again from attorneys when it comes to blogging, it’s this: “What do I blog about?” The reason to have a blog is to establish your authority as an expert in your field of practice. You must keep your target market in mind at all times when… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingDaniel Newman, author of The Millennial CEO and guest blogger at the Huffington Post, wrote a compelling post on Tuesday about demystifying small business blogging. His key points really resonate for attorneys as well. Small business owners – yes, that’s you – struggle with making blogging a priority since they have so many other hats they… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingI’m at our Rainmaker Retreat two-day law firm marketing intensive in San Diego today, talking about how you can hang everything you do on the Internet to a great blog. Create a blog, post to it regularly with great content, then link those posts to your social media profiles and pages, and watch your traffic and… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingLawMarketing.com Editor in Chief Cindy Greenway recently posted a very informative article for attorneys who blog. Whether you are just getting started, or you’ve been at it awhile, her post is essential reading for attorneys who want to succeed at blogging. Here it is: Benefits of Blogging for Attorneys A blog regularly adds fresh content to your… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingYes, blogging takes a commitment of time or money (you can spend either to maintain your blog, it’s your choice) but all the research shows it is well worth your effort. Earlier this year, inbound marketing firm Hubspot released a report based on a marketing benchmark study of 7,000 companies and found that when it… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesThe LexBlog Network has released its fifth annual State of the AmLaw 200 Blogosphere report, which finds that blogs are now the norm rather than the exception among AmLaw 200 firms. Among the findings for 2012: 78% of AmLaw 200 firms have one or more blogs, an increase of 297% since 2007. The 156 AmLaw… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesIn our Rainmaker Retreat two-day law firm marketing boot camp, I talk about how everything you do on the Internet starts with a great blog. Create a blog, post to it regularly with great content, then link your posts to your social media profiles and pages, and watch your traffic and search results improve. Most attorneys… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesA client dropped me a note the other day asking how they could expand the reach of their law firm blog. Since this is a question I hear often, I thought I would share my response to a greater universe: 1. Use social media. Posting snippets and links to your blog posts on Facebook and LinkedIn are… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesAttorneys are compensated (generally speaking) for their expertise in solving problems. Breaking off little bits of that expertise and posting it on your law firm marketing blog is creating something of value, for which you hope to be compensated for one day (via new clients, industry recognition, etc.). Which is why it is important that your… Continue Reading
By Stephen Fairley on Posted in Law Firm Marketing,Law Firm WebsitesSocial media ad network Technorati Media just released its 2013 Digital Influence Report, which found that blogs rank higher than other forms of social media in influencing consumer purchase decisions: This report seems to parallel last year’s In-House Counsel New Media Engagement Survey, which found that 76% of in-house counsel respondents said they attribute at… Continue Reading
