According to HubSpot’s State of Inbound Marketing 2015 Report, the time it takes to write a typical 500-word blog post is 1-2 hours.
HubSpot interviewed 4,000 marketers around the world for their 2015 report. In North America, a majority of the respondents (38%) spend 1-2 hours writing a post. Approximately 29% said they spend
Attorneys struggle with making blogging a priority since they have so many other hats they wear and fires to put out over the course of a day. While most recognize the need to be on social media, they often “set it and forget it” – forgetting that blogging and social media is a beast that
Face it, we have all become online skimmers. I know that I first skim anything that grabs my attention online to see if I want to dive deeper — and if all I am confronted with is a sea of gray type, I tend to move on.
In fact, studies show that almost 80% of
Blogging is one of the best possible ways for you to dramatically increase your lead flow, improve your firm website’s SEO and traffic count, and build a sterling reputation online – all of which should lead to a healthier bottom line for your firm.
Here are 3 keys to blogging successfully:
1. Clear Strategy is
No one wants to spend time writing for a law firm blog if no one is reading it. The very purpose of a blog is engagement, but waiting for that to happen organically won’t ensure success for your law firm blog.
To beef up your law firm blog audience, you need to take the proverbial
When it comes to blogging for your law firm, are you wondering whether it’s quality or quantity that matters most? The answer is: both.
Obviously you want to publish high quality blogs that will educate and inform your readers. It’s a reflection of who you are and how you practice, and so quality should really
At our two-day legal marketing seminar, The Rainmaker Retreat, I see many attorneys get excited once they truly understand the benefits of blogging. But most have the same stumbling block: what to write about.
Here are 5 sources of information you can use to find topics for your law firm blog:
Internet searches and
Attorneys are paid for their expertise in solving problems. Breaking off little bits of that expertise and posting it on your law firm marketing blog is creating something of value, for which you hope to be compensated for one day (via new clients, industry recognition, etc.).
Which is why it is important that your law
Do you hear crickets chirping every time you post to your blog? It’s a pretty common feeling when you’re trying to educate the world but the world is not beating a path to your blog.
The reason most lawyers who don’t blog say it’s a waste of time is because they don’t realize you need
What are you doing next Tuesday afternoon?
If you or anyone else in your firm is responsible for creating content for your blog, then do yourself a favor. Take 30 minutes out of your schedule next Tuesday, Sept. 9, starting at 4 p.m. ET/1 p.m. PT and attend LawMarketing.com’s free webinar on 7 Tips to