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The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: blogging for lawyers

How to Stay on the Right Side of Copyright Law When Using Images for Your Blog or Website

Posted in Law Firm Marketing, Law Firm Websites
Images are a must these days for populating blogs and websites.  Not only do they attract attention for your content, they also help you rank better in search.  Plus, humans are visual beings, so since you are writing for people, choosing a killer image to illustrate your words will help your content get enjoyed and… Continue Reading

Free LawMarketing.com Webinar on Creating Engaging Blog Content & Getting More Exposure Online

Posted in Law Firm Marketing
Hundreds of top law firms write new blog content every month, but most of their posts are never read by their top prospects!  What can you do so prospects want to continually read your blog posts? You probably already know that content marketing is a top strategy to attracting and building relationships with new leads.… Continue Reading

Top 10 Best Practices for Law Firm Blogs

Posted in Law Firm Marketing
There are a number of excellent reasons you should be blogging – to demonstrate your expertise in your field of practice, to brand your firm, to differentiate yourself from competitors, to attract prospects and to boost your SEO with fresh content.  If you are not seeing the results you want, then you need to be… Continue Reading

How to Create Great Content for Your Blog

Posted in Law Firm Marketing
At our Rainmaker Retreat two-day legal marketing seminar, I talk about how everything you do on the Internet starts with a great blog. Create a blog, post to it regularly with great content, then link your posts to your social media profiles and pages, and watch your traffic and search results improve. Most attorneys find blogging… Continue Reading

How to Build a Better Blog

Posted in Law Firm Marketing
With Google now placing more emphasis on authority – which is a website or blog that is recognized online as a leader based on a number of factors like links and social references – it is more important than ever that your blog exudes credibility. This infographic by Mitt Ray, founder of SocialMediaWriting.com, provides insight… Continue Reading

How to Succeed at Blogging Without Really Trying

Posted in Law Firm Marketing
Daniel Newman, author of The Millennial CEO and guest blogger at the Huffington Post, wrote a compelling post on Tuesday about demystifying small business blogging. His key points really resonate for attorneys as well. Small business owners – yes, that’s you – struggle with making blogging a priority since they have so many other hats they… Continue Reading

How To Organize Your Law Firm Blog

Posted in Law Firm Marketing
I’m at our Rainmaker Retreat two-day law firm marketing intensive in San Diego today, talking about how you can hang everything you do on the Internet to a great blog. Create a blog, post to it regularly with great content, then link those posts to your social media profiles and pages, and watch your traffic and… Continue Reading

Insightful Tips for Law Firm Blogging Success

Posted in Law Firm Marketing
LawMarketing.com Editor in Chief Cindy Greenway recently posted a very informative article for attorneys who blog. Whether you are just getting started, or you’ve been at it awhile, her post is essential reading for attorneys who want to succeed at blogging. Here it is: Benefits of Blogging for Attorneys A blog regularly adds fresh content to your… Continue Reading

Here’s Why Blogging Matters

Posted in Law Firm Marketing
Yes, blogging takes a commitment of time or money (you can spend either to maintain your blog, it’s your choice) but all the research shows it is well worth your effort. Earlier this year, inbound marketing firm Hubspot released a report based on a marketing benchmark study of 7,000 companies and found that when it… Continue Reading

Blogs Rank Highest for Influencing Purchase/Hire Decisions

Posted in Law Firm Marketing, Law Firm Websites
Social media ad network Technorati Media just released its 2013 Digital Influence Report, which found that blogs rank higher than other forms of social media in influencing consumer purchase decisions: This report seems to parallel last year’s In-House Counsel New Media Engagement Survey, which found that 76% of in-house counsel respondents said they attribute at… Continue Reading