Why Law Firms Need a Strong BrandOne of the most effective ways you can distinguish yourself in the legal marketplace is by creating a brand that positions you as a leading authority in your area of practice. Without a strong brand, you run the risk of becoming a commodity — and as we all know, commodities typically have minuscule profit margins.

For most attorneys, reputation is everything.  Back in the day, attorneys gained their reputations primarily through word-of-mouth and personal interaction.  Today, building a reputation must contain an online element since this is where most people gather and interact in the 21st century.

Here are three steps that will help you build your legal brand