building client loyalty

6 Ways You’re Creating a “One & Done” ClientI’m sure you’ve heard that the most expensive client you can have is the “one and done” — the person who only does business with you one time. While there are some practice areas that typically have this kind of client — criminal law, personal injury — many attorneys can benefit greatly from having repeat

Veteran’s Day is a great day to talk about loyalty.  When it comes to legal services, law firms are facing a familiar dilemma shared by many other service professions: the erosion of client loyalty.

Spurred by a weak economy, consumers are becoming less and less loyal, and the cost of acquiring new customers is always