The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: content marketing for attorneys

How to Tell If Your Content is Connecting

Posted in Law Firm Marketing
Recent research has shown that content marketing generates three times as many leads than traditional marketing while costing 62% less. Of course, to reap those rewards, your content marketing must be firing on all cylinders — especially when it comes to connecting with prospects on your website, blog or on social media. Some tried-and-true best… Continue Reading

Why Attorneys Need to Get Smart About Content Marketing

Posted in Law Firm Marketing
According to market research firm Demand Metric, content marketing costs 62% less than traditional marketing methods and generates 3x as many leads. If there’s one area where attorneys can excel, it’s creating content.  Your knowledge and experience are useful not only in the court room, but can also be turned into a highly successful legal marketing… Continue Reading

Content Marketing for Law Firms: 5 Ways to Tell If You Need Professional Writing Help

Posted in Law Firm Marketing
Creating great content for blogs, websites and other online venues takes more than just a way with words.  Professional writers experienced in content marketing know things like the importance of creating compelling calls-to-action, optimizing for search, using formats that draw readers in using things like bullet points and lists, and other tricks of the trade.… Continue Reading