content marketing for attorneys

How Google Defines Quality ContentGetting Google to rank your website high is a much harder task than you might imagine. In fact, there is an entire industry that has been created based upon helping businesses get their websites ranked high on the search engines. Search Engine Optimization (SEO) is a multi-billion dollar industry. There are so many tricks of

How to Tell If Your Content is ConnectingRecent research has shown that content marketing generates three times as many leads than traditional marketing while costing 62% less.

Of course, to reap those rewards, your content marketing must be firing on all cylinders — especially when it comes to connecting with prospects on your website, blog or on social media.

Some tried-and-true best

5 Tips to Create Content Worth Reading and SharingWhile many attorneys may be brilliant at crafting legal arguments to win a point, there is an art to crafting content that speaks to people in need of your services and attracting them to your firm.

Here are 5 proven tips to create content that your prospects will find worth reading and sharing:

Over-invest in

Content Marketing for Law Firms

Creating great content for blogs, websites and other online venues takes more than just a way with words.  Professional writers experienced in content marketing know things like the importance of creating compelling calls-to-action, optimizing for search, using formats that draw readers in using things like bullet points and lists, and other tricks of the trade.