By Stephen Fairley on Posted in Law Firm MarketingRecent research has shown that content marketing generates three times as many leads than traditional marketing while costing 62% less. Of course, to reap those rewards, your content marketing must be firing on all cylinders — especially when it comes to connecting with prospects on your website, blog or on social media. Some tried-and-true best… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingAccording to market research firm Demand Metric, content marketing costs 62% less than traditional marketing methods and generates 3x as many leads. If there’s one area where attorneys can excel, it’s creating content. Your knowledge and experience are useful not only in the court room, but can also be turned into a highly successful legal marketing… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for Lawyers,Law Firm MarketingGetting Google to rank your website high is a much harder task than you might imagine. In fact, there is an entire industry that has been created based upon helping businesses get their websites ranked high on the search engines. Search Engine Optimization (SEO) is a multi-billion dollar industry. There are so many tricks of… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingWhile many attorneys may be brilliant at crafting legal arguments to win a point, there is an art to crafting content that speaks to people in need of your services and attracting them to your firm. Here are 5 proven tips to create content that your prospects will find worth reading and sharing: Over-invest in… Continue Reading
By Stephen Fairley on Posted in Internet Marketing for Lawyers,Law Firm MarketingBy now, we all know that creating fresh, relevant content is the new SEO. Good content is rewarded by Google and by the people you want to reach. Not only will they read and remember it, they’re much more likely to share it. Venngage, a design firm specializing in visual content like infographics, interviewed 140… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingCreating great content for blogs, websites and other online venues takes more than just a way with words. Professional writers experienced in content marketing know things like the importance of creating compelling calls-to-action, optimizing for search, using formats that draw readers in using things like bullet points and lists, and other tricks of the trade.… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingYou can be the most brilliant attorney in the world but if no one understands what you have to say, then what’s the point? The law is a complex animal, and many attorneys struggle mightily with developing content that speaks to their target market because of this complexity. But if you are not able to… Continue Reading
