How Google Defines Quality ContentGetting Google to rank your website high is a much harder task than you might imagine. In fact, there is an entire industry that has been created based upon helping businesses get their websites ranked high on the search engines. Search Engine Optimization (SEO) is a multi-billion dollar industry. There are so many tricks of

How to Extend the Life of Your Digital Content [Infographic]This post from June 2018 has been updated to include a slide presentation from Search Engine Journal’s recent webinar on How to Identify Lost & Missed Content Opportunities.

While the relevancy of content marketing has never been greater (research shows that it generates 3x as many leads than traditional marketing and costs 62% less), we

How to Tell If Your Content is ConnectingRecent research has shown that content marketing generates three times as many leads than traditional marketing while costing 62% less.

Of course, to reap those rewards, your content marketing must be firing on all cylinders — especially when it comes to connecting with prospects on your website, blog or on social media.

Some tried-and-true best

5 Tips to Master Content Marketing for Law FirmsGoogle has made it increasingly difficult to rank high in search without putting a lot of quality content online — on your website, blog and social media pages.  If you want to rank well on Google, which allows you to generate more online leads, you must put more and more content online. This is what

How to Write for the Non-Legal MindYou can be the most brilliant attorney in the world but if no one understands what you have to say, then what’s the point?

The law is complex, and many attorneys struggle mightily with developing legal-based content that speaks to their target market because of this complexity. But if you are not able to make

More attorneys than ever are learning the importance of blogs and other content marketing tools for business development.  That means more lawyers are writing more posts, competing in your space for the clients you want to attract.

Content marketing is a critical component of a comprehensive law firm marketing program, and there are many avenues