The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: content marketing

Content Marketing Trends for B2B Marketers

Posted in Law Firm Marketing
The Content Marketing Institute and MarketingProfs have just released the results of their annual content marketing study. According to this survey of more than 1,200 North American B2B content marketers, the top 5 content marketing tactics used include: Social media (87%) Articles on company website (81%) E-newsletters (80%) Blogs (76%) Events in-person (76%) The biggest challenge… Continue Reading

How to Create Content That Google Likes

Posted in Law Firm Websites
A recent HubSpot blog post noted that there are 2 million unique blog posts published every day – a huge amount of new content streaming onto the Web. So how can you compete effectively to ensure that your content gets the Google thumbs-up for the terms your prospects are using to find the legal services you… Continue Reading

Tips for Measuring Content Marketing Results

Posted in Law Firm Marketing
We saw the Brandpoint infographic below posted on the MarketingProfs.com website and thought it was a good representation of how you can tell if your content marketing efforts – blogs, social media posts, videos, articles, etc. – are working for your practice. After all, if you are spending time and/or money on content marketing, you… Continue Reading

Best Practices in B2B Content Marketing

Posted in Law Firm Marketing
Content provider ContentCrossroads.com recently developed an infographic about best practices for B2B marketers, including the most popular, most profitable and easiest content to develop for B2B marketers looking to gain the attention of prospects: ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Secrets to Building a 7-Figure Lifestyle Law Firm: Proven Strategies from the Front Line At The Rainmaker Institute, we define… Continue Reading