By Stephen Fairley on Posted in Digital Marketing for Law Firms,Law Firm MarketingWhile the relevancy of content marketing has never been greater (research shows that it generates 3x as many leads than traditional marketing and costs 62% less), we all struggle with the reality that no matter how brilliant our content is, it has a finite shelf life. The great ideas and advice we give out today… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingRecent research has shown that content marketing generates three times as many leads than traditional marketing while costing 62% less. Of course, to reap those rewards, your content marketing must be firing on all cylinders — especially when it comes to connecting with prospects on your website, blog or on social media. Some tried-and-true best… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingWhile many attorneys may be brilliant at crafting legal arguments to win a point, there is an art to crafting content that speaks to people in need of your services and attracting them to your firm. Here are 5 proven tips to create content that your prospects will find worth reading and sharing: Over-invest in… Continue Reading
