By Stephen Fairley on Posted in Content Marketing,Law Firm BlogHaving high-quality content on your law firm blog is one of the best ways to improve your Google search ranking and online authority. When people — your prospects — like what you have to say online, you are rewarded by Google as well as by those who are ready to hire an attorney to help… Continue Reading
By Stephen Fairley on Posted in Digital Marketing for Law Firms,Law Firm MarketingThis post from June 2018 has been updated to include a slide presentation from Search Engine Journal’s recent webinar on How to Identify Lost & Missed Content Opportunities. While the relevancy of content marketing has never been greater (research shows that it generates 3x as many leads than traditional marketing and costs 62% less), we… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingRecent research has shown that content marketing generates three times as many leads than traditional marketing while costing 62% less. Of course, to reap those rewards, your content marketing must be firing on all cylinders — especially when it comes to connecting with prospects on your website, blog or on social media. Some tried-and-true best… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingWhile many attorneys may be brilliant at crafting legal arguments to win a point, there is an art to crafting content that speaks to people in need of your services and attracting them to your firm. Here are 5 proven tips to create content that your prospects will find worth reading and sharing: Over-invest in… Continue Reading
