How to Extend the Life of Your Digital Content [Infographic]This post from June 2018 has been updated to include a slide presentation from Search Engine Journal’s recent webinar on How to Identify Lost & Missed Content Opportunities.

While the relevancy of content marketing has never been greater (research shows that it generates 3x as many leads than traditional marketing and costs 62% less), we

How to Tell If Your Content is ConnectingRecent research has shown that content marketing generates three times as many leads than traditional marketing while costing 62% less.

Of course, to reap those rewards, your content marketing must be firing on all cylinders — especially when it comes to connecting with prospects on your website, blog or on social media.

Some tried-and-true best

5 Tips to Create Content Worth Reading and SharingWhile many attorneys may be brilliant at crafting legal arguments to win a point, there is an art to crafting content that speaks to people in need of your services and attracting them to your firm.

Here are 5 proven tips to create content that your prospects will find worth reading and sharing:

Over-invest in