The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Tag Archives: content

Grab New Opportunities by Repurposing Your Content [Slideshow]

Posted in Digital Marketing for Law Firms, Law Firm Marketing
This post from June 2018 has been updated to include a slide presentation from Search Engine Journal’s recent webinar on How to Identify Lost & Missed Content Opportunities. While the relevancy of content marketing has never been greater (research shows that it generates 3x as many leads than traditional marketing and costs 62% less), we… Continue Reading

How to Tell If Your Content is Connecting

Posted in Law Firm Marketing
Recent research has shown that content marketing generates three times as many leads than traditional marketing while costing 62% less. Of course, to reap those rewards, your content marketing must be firing on all cylinders — especially when it comes to connecting with prospects on your website, blog or on social media. Some tried-and-true best… Continue Reading