By Stephen Fairley on Posted in Digital Marketing for Law Firms,Law Firm MarketingThis post from June 2018 has been updated to include a slide presentation from Search Engine Journal’s recent webinar on How to Identify Lost & Missed Content Opportunities. While the relevancy of content marketing has never been greater (research shows that it generates 3x as many leads than traditional marketing and costs 62% less), we… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingRecent research has shown that content marketing generates three times as many leads than traditional marketing while costing 62% less. Of course, to reap those rewards, your content marketing must be firing on all cylinders — especially when it comes to connecting with prospects on your website, blog or on social media. Some tried-and-true best… Continue Reading
By Stephen Fairley on Posted in Law Firm MarketingWhile many attorneys may be brilliant at crafting legal arguments to win a point, there is an art to crafting content that speaks to people in need of your services and attracting them to your firm. Here are 5 proven tips to create content that your prospects will find worth reading and sharing: Over-invest in… Continue Reading
