By Stephen Fairley on Posted in Law Firm MarketingConsumer insights are important when crafting a law firm marketing plan, and they have certainly changed a lot in the last few years. A new consumer content study by Adobe lists five significant changes that you need to dial in to your marketing planning for 2019, including: Consumers spend almost 9 hours on average every… Continue Reading
By Stephen Fairley on Posted in Content MarketingHaving high quality content on your website, blog, and social media pages is the best way to improve your Google search ranking and online authority. When people — your prospects — like what you have to say online, you are rewarded by Google as well as by those who are ready to hire an attorney… Continue Reading
By Stephen Fairley on Posted in Digital Marketing for Law Firms,Law Firm MarketingThis post from June 2018 has been updated to include a slide presentation from Search Engine Journal’s recent webinar on How to Identify Lost & Missed Content Opportunities. While the relevancy of content marketing has never been greater (research shows that it generates 3x as many leads than traditional marketing and costs 62% less), we… Continue Reading
By Stephen Fairley on Posted in Digital Marketing for Law Firms,Law Firm MarketingIn today’s digital era, almost anyone searching for an attorney is doing so online. So how cutting-edge is your law firm these days when it comes to digital marketing? Can you compete with other firms in your practice area or are they eating your digital lunch? You should know by now how important it is to have an… Continue Reading
