To succeed at email marketing, you need to catch prospects at the right time with the right message.  This is very difficult to do unless you automate the process. In fact, Emarketer research shows companies that connect with their customers via automated email marketing see conversion rates as high as 50%.

Here are some

email marketing mistakes to avoidThere are a number of skeptics in the legal world who question the effectiveness of email marketing. Whenever an attorney comes to me and tells me that they’ve sent a newsletter in the past, but found it to be ineffective, I know they did something wrong.

Here are some cardinal mistakes you need to avoid:

Email Marketing for Attorneys:  How to Create a Professional Newsletter in Just 45 Minutes a MonthYou’ve been meaning to do it.  You’ve maybe seen some from your competitors, or you’ve realized how the ones you get actually provide you with useful information you’re interested in getting.

I’m talking about e-newsletters.  And if you have not launched one yet for your law firm, you are really missing out on a fabulous,

Email newsletters have proven to be one of the most effective methods for attorneys to market themselves to prospects, clients and referral sources.  Every year, email marketing service provider MailerMailer provides a report on email marketing metrics across 34 different industries, including Legal.

They have just issued their 2014 report, based on data gathered

Some very interesting stats from email marketing software and services provider Emma recently hit my inbox and they are worth sharing with you:

The average open rate for welcome emails is 50%, making those types of emails highly effective.  Whenever someone signs up for anything and provides their email address, an automated welcome email